14 Mar 10 Mobile Social Networking – Facebook Grows By 112% and Twitter by 347%

In a study conducted by comScore of the mobile social networking usage, it was found that Facebook.com has more than doubled its mobile user base in January 2010 compared to the user base in January 2009. In the same period, Twitter grew by 347%.

In January 2009, 11.8 million mobile users used their cell phone to access Facebook.com, which increased to become 25.1 million by January 2010. In the same period, Twitter user base grew from 1.05 million to 4.7 million mobile users.

The growth rates of these two social networking sites have exploded, but MySpace’s shrunk. The user base of MySpace fell short by 7% of its previous years mark. (See image).

Tags: 1 Million, Cell Phone, Comscore, Facebook, Mobile User, Mobile Users, Myspace, Networking Usage, Previous Years, Social Networking Sites, Twitter

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15 Jan 10 Is Online Social News Killing Newspaper Industry?

The newspaper readership is going down. Perhaps, the readership is at time low. I was wondering, could it be that Google alert, twitter, and other online breaking news services are killing the newspaper? Well, it could be the reason for decline in the newspaper readership. The graying readership is an indication of the trend.

In a poll conducted in December 2009 by Adweek Media and Harris interactive it was found that only people above 55 (64 percent) reads the news paper almost daily, whereas, only 23 percent young people (aged between 18 and 34) reads the news paper daily either online or in print. 17% youth in the same bracket said they never read the newspaper. See the image below for the complete result of the online poll conducted between December 14 and 16, 2009. It has a sample size of 2,136 U.S. adults.

The research will be a major blow to already declining newspaper industry as the major spenders do not read newspaper. The industry should gear up to move into related category before the revenue source dries out, or it should find a way to reinvent itself, if the industry wants to survive the digital blow.

Tags: Adults, Adweek, Breaking News, Decline, Dries, Google, Harris Interactive, Image, News Paper, News Services, Newspaper Readership, Online News, Online Newspaper, Online Poll, Revenue Source, Social News, Spenders, Twitter

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14 Jan 10 Twitter Tools To Help You Succeed

Using Twitter and building an audience are two things I’ve written about before. But keeping innovative to maintain that audience is just as important. Keeping people involved in your page isn’t always enough. The mass audience tends to forget fairly quickly, so if you don’t change up your tweeting often, you can find yourself being ignored very quickly. Changing with the times, and updating your account as often as possible are key to staying on top.

One of the best tactics to do that, is the use of sites like tweetlater.com, which allows you to set up tweets at any future date, time, etc that you choose. Sites like these are a great tool to keep your tweets regular. So if you know you’re going to be busy later, or if you have a great idea now, you can always save them to use at a different time. Keeping your tweets coming regularly, and keeping them all stellar, is the best way to keep interest.

Other tools like Twazzup lets you track hashtags, allowing you to see what’s going on in relation to your tweets. This is extremely useful so that you can see who is re-tweeting your hashtags, and what context they’re being reused. This can help you formulate strategies by sticking to campaigns that tend to be more successful than others.

Don’t forget to make use of tools that asses the market you’re trying to reach as well. Services like the Forrester Profile Calculator help you find where and how potential customers are looking for information. Making use of these can really help you grow your page, because you’ll know just how to target that demographic that’s most important to your page.

Finding them is easy enough, but remember that you have to keep writing interesting and engaging tweets to keep them there. Holding attention in the long run is much more difficult that gaining attention at first.

Tags: Asses, Calculator, Campaigns, Changing With The Times, Date Time, Different Time, Forrester, Mass Audience, Profile Help, Target, Tool, Tools, Tweets, Twitter, Well Services

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14 Jan 10 Twitter Tools To Help You Succeed

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