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04 Feb 10 Why is it Important to Use Sponsored Forum Posts to Market Online?

Do you use forum posts to market your product on the Internet?

Well, if you don’t then it is high time to start using sponsored forum posts to promote your business. In a study conducted by PostRelease, it was found that sponsored forum posts in targeted online forum increases the response rate by more than 100% one year after the paid forum posts campaign has ended provided they are:

  • Marked as advertisement, and
  • They are posted in the targeted online forums

The study has recorded the click-through rate of sponsored forum posts at various point after the posts has been made. The results were as follow:

  • The click through rate increase by 40% after 60 days of a sponsored forum post appearance.
  • The click through rate increase by 77% after 180 days of a sponsored forum post appearance.
  • The click through rate increase by 103.6% after 360 days of a sponsored forum post appearance.

The read rate of the sponsored posts also saw a rise during the same time frame, but it did not increased as much as did the click-through rate. The read rate results were as follow:

  • The read rate increase by 28.8% after 60 days of a sponsored forum post appearance.
  • The click through rate increase by 49.2% after 180 days of a sponsored forum post appearance.
  • The click through rate increase by 60.6% after 360 days of a sponsored forum post appearance.

Thus, I believe marking advertisement on sponsored forum posts are after all not all that bad.

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17 Jan 10 Why Client’s Feedback Matters for a Freelance Writer?

I was talking to a fellow freelance writer yesterday. He was quite pissed on one of his clients as the client has given him some nasty feedback. He was not sure if he deserved it, and according to him he did everything in his capacity to please the client, but it didn’t change his client’s feedback.

I am narrating here my discussion with him because I want to tell the readers that no matter what, feedback given by your client “about your work” matters a lot. His reaction to your personality may not matter, but for the work you have done for him, it does matter.

Having said that, I must say that your client’s feedback is not the final word on the quality you are able to produce. It is just a reflection of the kind of work you have produced for the client. You need to ask yourself where you have erred, and you should try not to repeat the same mistake again with another client. One feedback may not hurt you, but quite a few will blow a serious dent in your reputation.

How to avoid negative feedback?

  1. Ask as many questions as you need to ask in order to understand the full details of the project before you start working on it.
  2. Ask for the deadline, and verify if it is realistic or not. If you feel the time frame for the completion of the project is not sufficient tell him that. And also tell him what according to you should be the deadline for the work. Stick to whatever deadline is fixed.
  3. In case you need extension, tell him days in advance. Calling him on the last day for extension may give you an extension, but will take away your reputation.
  4. Do the best for each of your client. No matter how low or high one is paying. Always remember it was you who accepted the low rate, client did not put gun on your face to do so.
  5. Ask for feedback.

Always keep your eyes and ears open, and welcome feedbacks with open arm. This is how you will grow.

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28 Jun 09 Couple of More Crowd-Pulling Headlines

Initially, when I started writing about crowd-pulling headlines, I thought there cannot be more than handful of strategies (formulas) for writing headlines that can build genuine interest in the article. But the more I wrote, the more unconvincing this line of reasoning became, and I ended up writing four posts (including this) on the topic. It goes without saying that I am going to share some more crowd-pulling headlines writing strategies in this post.

Learn… in30 minutes

A headline like this will give the reader a definite time frame in which he or she can acquire the skill or knowledge talked about in the article in question.

Example:

  1. Learn to Disinfect Your PC in 30 Minutes.
  2. Learn Piano in 30-Minute a Day.
  3. Learn HTML in 10 Days.
  4. Learn Photoshop in 30 Days. (Photoshop in 30 Days).
  5. CSS in 10 Easy Steps.

Tried and tested headlines

A “tried and tested” headline infuses credibility in the article. A headline like this suggests that the article following the headline will provide the solution which has been tried by many people and they got benefitted from it. This is a type of testimonial headlines. (Read more on Testimonial Headline)

Example:

  1. Tried and Tested Formula for MLM Success.
  2. Tried and Tested Method to Make Your Abs Flat.

50 best…tips

“50 best…tips, or 10…tips” or any similar headline gives a definitive idea about the length and nature of the article following such headlines. The article following this kind of headline should be written in a list-format. You can also use subheadings (Tip 1, or X tip 1) to write the article.

Example:

  1. 50 Best SEO Tips.
  2. 10 Media Marketing Tips for Success.
  3. 10 CSS Tips.

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