14 Feb 10 Texting – the Most Used Cell Phone Feature

If you thought it is 10MP camera, music player with 4, 8, 16, or 32 gigs of space, or ultramodern, sleek web browsers that is the most used feature of a mobile phone then I cannot tell you how wrong you are because the old-friend texting—sending text message from your mobile phone to other mobile phone(s) — is the most popular mobile phone feature.

In a study conducted by comScore MobiLens, it was found that 63.1% of the US mobile users aged 13 or more uses texting to communicate with their friends in December 2009. It was a 2.1% rise against the September 2009 data, where it was found that 61% 13+ mobile users in the United States use texting.

The second most used mobile feature was mobile browser, and on the third rung were mobile games. Music featured on 6th place below download apps and social networking. (See image for complete data)

Tags: Cell Phone, Games Music, Gigs, Mobile Browser, Mobile Games, Mobile Phone, Mobile Users, Music Player, Old Friend, Phone Feature, Phone Mobile, Rise Against, Sending Text Message, Social Networking, United States, Web Browsers

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07 Feb 10 Different Tools of Online Marketing

The older the net is becoming the louder the noise about online marketing is getting. Everyday new tools are being found and used, and old tools are getting discarded and forgotten. This made me wonder about the nature of online marketing, which I think is nothing if not organic.

It all started small, but soon it became a force to reckon with, and then online marketing became “the thing” for business. Every new finding, new idea, new invention, and new way of doing things is significantly affecting the nature of online marketing. At present, a marketer uses the following tools to promote one’s business on the Internet.

Various tools of online marketing

Text Ads
Banner Ads
E-mail marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay Per Click advertising (PPC)/ Cost Per Click advertising (CPC)
Pay Per View advertising (PPV)
Cost Per Action (CPA)
- Affiliate marketing
- Lead generation
- Sponsored blog posts
- Sponsored forum posts
- Facebook, MySpace, and other social networking pages
- Digg, StumbleUpon, Reditt, and other social bookmarking tools
- Yahoo, Google, MySpace, and other groups
- Blog directories
- Website directories
- Article marketing
- Video marketing
- Press release submission

As you can see, marketers are spoiled by choices, which at times are good, but most of the times are not. At least, I feel so. I believe in the school of thought that says too many choices cripple the decision. But at the same time if these tools are put judiciously to use, one can get amazing results. I have shown you both side of the story, the decision is yours which one to use and which not to. If you feel you can handle all then use all.

Tags: Affiliate Marketing, Article Marketing, Cost Per Click Advertising, e-mail marketing, Google, Marketing Search Engine, New Invention, New Tools, Old Tools, Optimization Seo, Press Release Submission, Search Engine Marketing, Search Engine Optimization, Social Bookmarking Tools, Social Networking, Text Ads, Video Marketing, View Advertising, Website Directories, Yahoo Google

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14 Jan 10 Using Social Networking To Drive Your Business

Having a website for your business isn’t enough anymore. The web has become so commonplace, you have to evolve with the rest of the internet to keep driving new clients to your business. You just can’t rely on search engines and your website to do your talking. In the era of social networking you have to get involved in the world around you, not just provide a resource for anybody that’s searching you out.

Now internet advertising consists of making a social networking presence. You need to have a blog, Facebook, Myspace, and Twitter account, to really make your company known. So first things first, set up a company blog. This will be a resource to write about the goings on with your corporation, and provide insightful social commentary on culturally relevant news. So you want a decent writer who can write regular, engaging content.

Now you need Myspace and Facebook accounts. Both are essentially the same, just with minor differences. Keep the page professional, and a resource to sell products and ideas as well as provide news. Myspace has been in decline, so that doesn’t have to be as big of a priority. But at the moment Facebook has been holding strong, and could end up being a great interface with your customers. Listen to them, and communicate with them. This way you can learn what selling tactics will work, and what your customers expect from you.

Finally, the Twitter account. This will probably be the most important, because here is where the most people are going to turn for news and information regarding your company. Linking a blog with your Twitter and Facebook accounts will create a wealth of resources to contact your customer base, and do your own free research into what they expect. You grow name recognition, and also get a great customer data tool, all rolled into a few easy to use websites.

Tags: blog, Contact, Customer Base, Customer Data, Data Tool, Decent Writer, Decline, Facebook, Interface, Internet Advertising, Minor Differences, Myspace, People, Presence, Priority, Relevant News, Search Engines, Social Commentary, Social Networking, Twitter

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