07 Feb 10 Different Tools of Online Marketing

The older the net is becoming the louder the noise about online marketing is getting. Everyday new tools are being found and used, and old tools are getting discarded and forgotten. This made me wonder about the nature of online marketing, which I think is nothing if not organic.

It all started small, but soon it became a force to reckon with, and then online marketing became “the thing” for business. Every new finding, new idea, new invention, and new way of doing things is significantly affecting the nature of online marketing. At present, a marketer uses the following tools to promote one’s business on the Internet.

Various tools of online marketing

Text Ads
Banner Ads
E-mail marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay Per Click advertising (PPC)/ Cost Per Click advertising (CPC)
Pay Per View advertising (PPV)
Cost Per Action (CPA)
- Affiliate marketing
- Lead generation
- Sponsored blog posts
- Sponsored forum posts
- Facebook, MySpace, and other social networking pages
- Digg, StumbleUpon, Reditt, and other social bookmarking tools
- Yahoo, Google, MySpace, and other groups
- Blog directories
- Website directories
- Article marketing
- Video marketing
- Press release submission

As you can see, marketers are spoiled by choices, which at times are good, but most of the times are not. At least, I feel so. I believe in the school of thought that says too many choices cripple the decision. But at the same time if these tools are put judiciously to use, one can get amazing results. I have shown you both side of the story, the decision is yours which one to use and which not to. If you feel you can handle all then use all.

Tags: Affiliate Marketing, Article Marketing, Cost Per Click Advertising, e-mail marketing, Google, Marketing Search Engine, New Invention, New Tools, Old Tools, Optimization Seo, Press Release Submission, Search Engine Marketing, Search Engine Optimization, Social Bookmarking Tools, Social Networking, Text Ads, Video Marketing, View Advertising, Website Directories, Yahoo Google

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02 Feb 10 Time Spent on Social Networking Sites Increased by 82%

In a research conducted by The Nielsen Company, it was found that the time spent on social networking sites by the Global audience has recorded a year-on-year (YoY) growth of 82% in December 2009.

On an average, the total time spent in December 2009 by the global consumers was five hours, 35 minutes and five seconds, whereas in the same month in 2008, the total time spent was of three hours, three minutes and 54 seconds.

In the same period, the number of unique users to various social networking sites also increased from 242 million to 307.4 million, which is a 27% YoY growth. (See chart below).

What it means for marketer?

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are important, but the evidence suggests that social media is even more important. One should take note of it. The rise in time spent suggests increased in engagement, which as we know creates an army of receptive audience. Therefore, marketers should use social media more profusely than they did every before.

Tags: Army, Evidence Suggests That, Global Audience, Global Consumers, Marketer, Marketers, Nielsen Company, Receptive Audience, Search Engine Marketing, Search Engine Optimization, Seo Search Engine Optimization, Social Networking Sites, Three Minutes

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20 Jan 10 Starting An Internet Writing Career

Writing on the internet, and expecting to get paid for your work, isn’t easy. Most people who don’t have experience in the field may think that setting up a blog, and then getting some traffic is enough to make a living, but it isn’t. In truth you have to work at it, craft your ability, and be prepared to go through some rough patches. How you work through these, and adapt your writing ability, are the keys to your success.

The biggest part about being successful writing is pretty much just being diligent. You have to work at any career, and writing on the internet is no different. You can’t allow yourself to second guess your career choice, or give up when the assignments seem too few and far between. Something has to break eventually, but if you give up, you’ll never get that opportunity.

Learn how to use keywords, and to write SEO. Search Engine Optimization is the most important technique for any internet writer. If you want your articles to garner attention, and be read by the mass public, you need them to get noticed on search engines. Because sites like Google operate searches by using keyword recognition, you need to have your articles formatted properly, and with the correct sprinkling of keywords.

Make sure that you make friends within the industry as well. Network, network, network so that you can connect to as many job providers and writers as possible. These are the people that have and will know about the best jobs. Getting connected to them will open up as many doors as possible, and really get your career moving.

As long as you work hard, and are diligent, you can succeed. Just remember to keep at it, and don’t give up on writing.

Tags: blog, Career Choice, doors, Google, Guess, Internet Writer, Job, Jobs, Mass Public, Moving, Rough Patches, Search Engine Optimization, Search Engines, Sprinkling, Successful Writing, traffic, Truth, Well Network, Writing Career

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20 Jan 10 Starting An Internet Writing Career

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