13 Mar 10 How a Small Business Can Fight a Big Business?

In the era of corporatization of everything, the mom and pop stores has reached to the brink of extinction. It is no longer seems to be viable to start a small business because in the public imagination, a small business cannot stand against the Goliaths of the business world.

Or is it so?

I don’t care what you are told, but as far as I am concerned, this is not going to happen. It is always the small business that has an upper hand while dealing with customers or fulfilling their need, or even when fighting with big giants.

Why?

Because…

It is the David who always wins the battle.
It is the David who clicks with the masses.
It is the David who knows to connect.
It is the David who does not underestimate the competitor, and prepare the strategy accordingly.
It is the David who does not become myopic.
It is the David who tries harder.
It is the David whose life is at stake.

Goliaths (big corporations) are managed by managers, they are not owned by them. And the distance f ownership from those who runs it plays a big role in deciding how much power one exerts.

The small business owners understand that if he loses his livelihood will go for a toss, so he fights. Contrary to this, a manager thinks: how does it matter if his corporation wins or loses now or in the long term. Neither losing nor winning is going to affect the paycheck he is drawing every month. The manager feels satisfied as long as the target set for him by his superior is met.

It is about the target, not about the customers or their satisfaction.

This is not so with small business owners. Go to a neighborhood shop, and he will cordially greet you and will ask for your well-being. You will not receive the same warmth from big giants. Indeed, they will greet you, but you also know how superficial and greed-dipped it is.

Small business do have a chance to stand against big business, but for them they have to stop pretending that they are big, and start behaving what they are. They will have to connect with the audience, and give personal touch to all the interaction with every customer.

Follow this and you will defeat the goliath (giant company) sooner than you ever expected.

Tags: Brink, Business World, Competitor, Corporations, Corporatization, Extinction, Giants, Goliaths, Greed, Livelihood, Neighborhood Shop, Paycheck, Pop Stores, Public Imagination, Satisfaction, Small Business Owners, Stake, Start A Small Business, Target, Warmth

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28 Jan 10 A Job-Search Guide to Help People Over 45 – II

As we discussed in the first part of the series, getting a job after 45 is slightly difficult. But, with a slight preparation, you can remove the negativity attached with your age and get a well-paying job. The goal of this article is to tell you about that.

Be positive

Believe it or not, it reflects. Your positivity oozes out of everything you do and so does negativity. What people will think about you depends upon what you give away (positive or negative vibes). Most of the people get frustrated after couple of failures to land in a job. They become hopeless, but you need to understand hopelessness is not the solution, nor is the frustration. One has to tread forward until it becomes easy to walk and then run in full throttle.

Do not wait for a perfect job

Perfection is an illusion, and that too a bad one. Nothing is perfect, neither you, nor me, nor this article, and nor the job you are seeking. You must realize that you are no longer young, and you have a family to support, so you do not have the luxury to leave jobs coming your way. You need to be realistic of the situation, and be ready to compromise on the quality of job, and slightly on the paycheck you are offered, at least till you get what you want.

Update yourself

The biggest reason behind unemployment of people over 40s is their inability to keep themselves abreast of changes in technology. You need to update yourself with the changes in technology. By becoming up-to-date, you place yourself on equal footing with the youth, which will blunt the edge of negativity concerning your age. A 40+ person with good knowledge of recent technology is an asset for any company.

Think over it, and make a list of things that you think you do not know but are hot favorite among young people. See if those things are raising their employability, if it does then consider learning them.

Tags: 40s, Changes In Technology, Employability, Equal Footing, Frustration, Full Throttle, Getting A Job, Hopelessness, Illusion, Job Guide, Job Search, Job Seeking, Negative Vibes, Negativity, Paycheck, Positivity, Recent Technology, Search People, Unemployment, Young People

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12 Jan 10 Saving For Retirement Early

You’re never too young to save for your retirement. That’s something that not everyone realizes. But how you plan for you retirement in your 20s and 30s can help determine the quality of your life after retirement. The more planning the better, especially if you want to retire early and ensure that you have the money available to lead the life you want, after work.

Saving is the best way to start. Determine an acceptable percentage of each paycheck that you want to set aside in a savings account. If you have direct deposit at your job, practically every bank offers you the ability to denote a percentage of each check automatically to your savings. That way you’re saving money without really even consciously trying. Remember, start small. You don’t have to go crazy to save a lot of money. This is a long term strategy, so a little now will add up over the long run.

When you’ve started building up a decent amount of money in your savings account, think about making that money work for you. If you’re money is sitting in savings, it isn’t really doing anything. Consider putting some of that into long term stock or bond investments. Something practically guaranteed to make your money grow. There’s always some risk involved, so don’t over invest, but definitely take a few steps to build on what you have.

Finally, try not to frivolously spend your money. That doesn’t mean being frugal your whole life so you can finally spend in your 50s. But rather, don’t make purchases you can’t afford, and don’t use credit to live beyond your means. Both catch up with you faster than you’d think, and will hurt your retirement in the long run. Be intelligent with your money. If you have to wait a few weeks for something you want to fit in the budget, be patient. You’ll be better off in the long run.

Tags: 50s, Amount Of Money, Bond Investments, Budget, Direct Deposit, Job, Life Planning, Money Work, Paycheck, Retire Early, Retirement Planning, Risk, Saving For Retirement, Saving Money, Term Stock, Term Strategy, Whole Life

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13 Mar 10 How a Small Business Can Fight a Big Business?

28 Jan 10 A Job-Search Guide to Help People Over 45 – II

Be positive

Do not wait for a perfect job

Update yourself

12 Jan 10 Saving For Retirement Early

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