25 Dec 09 What is SWOT Analysis?

SWOT analysis is a tool used by marketer to assess the health of the product vis-à-vis the market. This is a very important tool that gives a marketer a complete idea about the product ecosystem. SWOT stands for:

S – Strength
W – Weakness
O – Opportunity
T – Threat

Strength and weakness are internal elements, which mean they are inherent to the product or organization. And opportunity and threat are external elements, which mean they are not inbuilt in, but are outside of the product or organization.

Opportunity is presented by the market, whereas, your competitors (both direct and indirect) can be a threat.

Benefit of SWOT analysis

It helps you find out the opportunity that you can use to maximize the market penetration of your product or services.
It helps you gauge your competition, and tells you what to avoid.
It also brings the weakness of your product on the table, which you can eliminative before reaching to the market.
SWOT analysis will help you make a better decision.

How to do SWOT Analysis?

Step 1: Find the strengths of your product

Step 2: Find the weaknesses of the product you are offering.

Step 3: Find the need gap (opportunity) in the market, based on the strength of your product.

Step 4: List the potential threats that you might face, if you cash in on the opportunity.

Notes:

1. Always Use Bullet points to do the SWOT. There is no need to write long descriptive points.
2. Do not reverse the order. Always start with analyzing S and W elements of SWOT followed by the analysis of O and T elements.

A parting thought

SWOT analysis is just a tool, and how well you use the tool will decide what result you will get from it. It is easy to get biased towards one’s own product and organization, but you should avoid this trap. Stay objective and stay focused when doing a SWOT analysis of your product or organization.

Tags: Benefit, Bullet Points, Ecosystem, External Elements, Gap, health, Internal Elements, Market Penetration, Marketer, Objective, Opportunity, Organization, Strength And Weakness, Swot Analysis, Tool

Filed in General with 0 Comments

27 Jun 09 Increase Your Productivity

During the daily grind it’s very easy to fall off the wagon and have a day where you don’t feel as though you were quite as productive as you should have been. Some days you may just feel everything has gotten too monotonous and are forced to sit at your desk and zone out because of the fact. Or you may just be having an off day, as everyone does at some point, and usually more than just the one time. But there are plenty of things you can do to increase your productivity, day by day, and help yourself fight off your urges to be anything less than productive.

Clean up your desk, as a first option. Keep your workstation clean and neat looking, as that will always improve your mood and increase the likelihood that you will feel better, and feeling better means productivity. A clean work station is a happy workstation after all.

Organize that desktop, it’s not enough for your station to just be clean, but you should have everything well organized as well. The better your organization is, the more you’ll be able to accomplish quickly. Accomplishing your goals at a comfortable, quick pace will help you feel better, and a positive attitude will help you continue working hard and being as productive as possible.

Don’t let your email ruin your workday. Everyone has trouble keeping up with their inboxes over the course of the day, but the key is to know when you’re too bogged down, and when it’s okay to give up on trying to keep up with everything for the day. If you find yourself trapped within the depths of your inbox, try to find the messages that are most pressing, and concentrate on those, leaving the ones that are not as urgent for a later time. This way you won’t feel trapped, and will be able to keep a positive productivity healthy attitude.

Finally, don’t surf the internet at work. Reading about stories, or visiting fun websites at work can be bad for your personal morale, as it will remind you that you are stuck at work, even if you do not want to be. Commit that time at work completely to the job, and focus more on accomplishing your tasks, and taking positives from that. This way you stay focused, and upbeat about work, not about what else you could be doing with your time.

Tags: Accomplishing Your Goals, Clean Work Station, Desk, Email, First Option, Fun Websites, Inbox, Increase Productivity, Likelihood, Organization, Pace, Personal, Positive Attitude, Sit, Urges, Work Reading, Workday, Workstation

Filed in Information Technology Companies with 0 Comments

25 Dec 09 What is SWOT Analysis?

Benefit of SWOT analysis

How to do SWOT Analysis?

A parting thought

27 Jun 09 Increase Your Productivity

Translator

Recent Posts

IT List Favorites

Categories

Gossimer Press Releases

Gossimer Promotions and Announcements