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12 Dec 09 What Lie Are You Telling Yourself to Avoid Freelance Writing?

Many people cherish this desire to take freelancing as profession, but not all of them end up taking this as a career. Not because they did not have writing ability, but because they are sold to self-beguiling lies.

Lie Number 1: Do not have time

This is the most common lie people tell themselves. I often hear people say that after a work it is hard to take time out for writing. This lie is preceded and supported by the fact that they cannot leave their job because the family needs food on the table. Indeed, your family needs your support, so you should not quit your day job, but it has nothing to do with the lie of “not having enough time” that you fool yourself in believing.

Dare to ask people and you will be amazed to find how many people are taking 2 hours each day from their life for part-time freelance writing. This is worth the effort. If you cannot do it daily or on alternate days than stick to weekend-only routine, but do it. Start now and soon you will see the difference.

Lie Number 2: Words, empty words

Well words are important for we freelancers, but words not backed by action ends up being empty words. And empty words do no good to anyone. I know many people who speak volume, but when it comes to taking action, they are just not there. Start writing, do not just speak about starting to write.

Lie Number 3: Excuses, colorful excuses

From not having time, to not having money to not having enough space at home to make it a workstation, there are many lies that people tell themselves. These lies are colorful, and at times have vivid details, nevertheless, it’s a lie.

The time to start freelance writing is now. There will not be any other good time, nor will you ever have more money than you have today to start freelancing, nor will you have enough space to do that. For those who sell themselves lie, there will not be any opportunity.

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24 Nov 09 Will Smith Beats Brad Pitt, Tiger Woods, Angelina Jolie and Oprah Winfrey in Brand-Endorsement Equity

Will Smith is number one in terms of match between celebrity and brand equity as found by Millward Brown, one of the leading research companies, in a research conducted to find Cebra (Celebrity + Brand) score. The sample size taken for the research was 2,000, which comprises of the U.S adults between 18 and 64. Brad Pitt is at second position, whereas, his love-interest, Angelina Jolie is at number 10. Tiger Woods is at number 3 followed by Oprah Winfrey who is at number 4.

Cebra score attempts to measure the power of celebrity and brands. For this it has integrated the following factors:

  • Familiarity (How much consumers know about a celebrity and brand)
  • Affinity (how strongly do the consumer like or dislike a celebrity and a brand)
  • Buzz (How much buzz quotient a celebrity and a brand has)

The Cebra score is then combined with a personality matching matrix to identify which celebrity ad brand can partner to offer the highest potential to influence the market place.

Celebrities with Highest Cebra Score

  1. Will Smith
  2. Brad Pitt
  3. Tiger Woods
  4. Oprah Winfrey
  5. Denzel Washington
  6. Clint Eastwood
  7. Ellen DeGeneres
  8. Morgan Freeman
  9. Johnny Depp
  10. Angelina Jolie

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