In a global survey conducted by the Nielsen Company, it was found that 97% of Indian people consider safety of food as the most important factor when deciding where to buy food items or groceries. And 85% of them are willing to pay premium for food that is safe.
Other findings of the survey
- 9 out of every 10 Indian (86%) think they are responsible for the safety of food they eat.
- 6 out of 10 think it is on the food manufacturers to provide food that is safe.
- 8% people interviewed think its retailer who should be responsible for food that is safe to eat.
- Government was found to be the most trusted entity in terms of safe food.
- Most of the Indians believe that the food grown in the country is safer than food imported from outside.
- 73% people believe that some countries provide safer food than other countries.
- 42% (6 out of 10) said they actively buy local grown food to support local farmer or producers.
- 19% believe that locally grown food are good for their health and the health of their families.
In the absence of sample size and sample mix, this study should be taken with caution. I am not sure how deep in Indian villages did the surveyors went. In the absence of which trusting these numbers is quite hard.
Tags: Absence, Caution, Countries, Food Health, Food Items, Food Manufacturers, Global Survey, Groceries, Grown Food, Indian Villages, Indians, Nielsen Company, People, Producers, Safe Food, Surveyors
According to a data released by The Nielsen Company for December 2009, Google, Yahoo, and Microsoft are the top 3 most searched websites on mobile. The mobile scene was pretty much same as the picture formed by the web users on Personal computers and laptops.
According to Nielsen, 62 million visitors accessed the Internet on mobile in the month of December 2009; of which, Google had the largest share (36.7 million), Yahoo! received 33.7 million visitors, and Microsoft/Windows Live/Bing got 20.2 million visitors. Facebook (18.9 million visitors) and AOL (17.3 million visitors) were the other two websites that made the top 5 list.

Tags: Aol, Google, Google Yahoo, Internet Brands, Internet Mobile, laptops, Microsoft, Microsoft Internet, Microsoft Windows, Mobile Internet, Nielsen Company, Personal Computers, Top Websites, Web Users, Yahoo
In a research conducted by The Nielsen Company, it was found that the time spent on social networking sites by the Global audience has recorded a year-on-year (YoY) growth of 82% in December 2009.
On an average, the total time spent in December 2009 by the global consumers was five hours, 35 minutes and five seconds, whereas in the same month in 2008, the total time spent was of three hours, three minutes and 54 seconds.
In the same period, the number of unique users to various social networking sites also increased from 242 million to 307.4 million, which is a 27% YoY growth. (See chart below).
What it means for marketer?
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are important, but the evidence suggests that social media is even more important. One should take note of it. The rise in time spent suggests increased in engagement, which as we know creates an army of receptive audience. Therefore, marketers should use social media more profusely than they did every before.

Tags: Army, Evidence Suggests That, Global Audience, Global Consumers, Marketer, Marketers, Nielsen Company, Receptive Audience, Search Engine Marketing, Search Engine Optimization, Seo Search Engine Optimization, Social Networking Sites, Three Minutes