14 Mar 10 3 Deadly Sales Mistakes to Avoid

The sales department is the lifeblood of any company. It is the only department that brings money for the company, rest of them incurs cost. Therefore, it becomes very important for you to keep performing well. After all you and your department earns bread for your company. I am going to talk here about 3 mistakes everyone in your sales team should avoid.

Mistake number 1: Data, data, and data

Yes, no one is interested in your long boring bar graphs, or your endless number of slides. No one cares about them, not even your clients. You should not excessively indulge in churning numbers and discharging them on slides to show your clients. They are bored of all these things. If you want sales to happen, avoid doing that. And start connecting with your clients.

Mistake number 2: Words, words, and words

Do not rattle off the speech you memorized yesterday. Do not even try to make it sound like an extempore. No one cares what you have to say, especially not your clients. Your words don’t mean anything to him. What matters to him are his own words and his alone. Listen to him intently and try to figure his needs from his own words. Be mum, if need be. Your goal is not to talk, but to sell.

Mistake number 3: Sell, sell, and oversell

I have seen many sales person who will start selling the moment they enters the room, and keep on selling until they are either metaphorically kicked out, or their battery get discharged. Do not do so. You should not oversell yourself. Draw a line and never cross it. Do not speak even a single word related to the product, until asked to, once your client agrees to your point. Overselling backfires!

Keep these mistakes away from your organization, and you will see a difference in the inflow of orders as well as in customer satisfaction.

Tags: Bar Graphs, Boring Bar, Customer Satisfaction, Endless Number, Inflow, Lifeblood, Mistake Number 1, Money, Sales Person, Single Word, Slides

Filed in Sales with 0 Comments

26 Jan 10 Using Google Adwords To Drive Traffic

Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.

-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.

-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.

-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.

-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.

Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website

Filed in Business, Business Opportunities, Internet with 0 Comments

19 Jan 10 Developing Ideas To Write About

A large part of being a better writer involves how you manage your ideas. There will be times where you feel you just can’t think of anything to write about, and how you work through them is extremely important. For any freelance writer, or blogger, and even website owner, keeping the new ideas flowing is where your money comes from. So how do you keep the well from going dry?

Well for starters, carry a notebook with you wherever you go. Of course in the modern age of technology, a smart phone or a PDA can serve the same purpose. Anything that enables you to quickly jot down an idea while you’re on the run. Frequently ideas hit us whey you’d least expect, and you have to be ready to write down that idea so that you can save it for use when you have the time. That’s one of the best ways to stay fresh and full of new concepts.

Make sure that you read as often as possible. For a writer, reading is a great weapon because gaining knowledge influences you to think. With that thinking about a certain piece you’ve read, comes new ideas or concepts you’ll be motivated to write about.

Try having a running dialogue with someone else in the industry, or even the audience of where you write. See what their feelings are on your writing, or what’s going on in the common culture that relates to what you write. That can give you plenty of ideas because you’ll see how someone else thinks. That may influence you to write a new topic, or an old topic rewritten from a different point of view.

Always keep up on the news as much as possible. Current events are what get the most reads, because the majority of internet searchers are looking for information regarding news. Keeping current, and relevant to where the world is in this instant is key. Plus all the different news stories are bound to influence something that you’ll want to write about.

Tags: Audience, Blogger, Bound, Culture, Current Events, Different Point Of View, Feelings, Freelance Writer, Internet Searchers, Jot Down, Knowledge, Money, News Stories, Notebook, Pda, Point Of View, Running Dialogue, Smart Phone, Starters

Filed in Writing with 0 Comments

14 Mar 10 3 Deadly Sales Mistakes to Avoid

Mistake number 1: Data, data, and data

Mistake number 2: Words, words, and words

Mistake number 3: Sell, sell, and oversell

26 Jan 10 Using Google Adwords To Drive Traffic

19 Jan 10 Developing Ideas To Write About

Translator

Recent Posts

IT List Favorites

Categories

Gossimer Press Releases

Gossimer Promotions and Announcements