10 Feb 10 Freelance writing – Have You Read Your Job Description?

If you thought by choosing freelance writing as a career you will just write, write, and do nothing else then let me prick the balloon. Your client wants many more things from you. Do not get scared, you will not be asked to do any fancy stuff like coding, scripting, PPC campaigns, and all.

Then what other works a client will demand?

Basically, you will be asked to do stuffs related to writing only. And in my career, primarily I have been asked to do following types of work (other than writing):

Many clients have asked me to do like keyword research, for writing purpose only. This actually is not all that bad. It helped me conceptualize the article or press release while researching.
At times, clients also asked me to submit articles to various social bookmarking sites. I helped my clients with 2-3 submissions, at max. I do not think I would have agreed to submit an article to 100 or so social bookmarking sites. It would have been waste of time for me, but for 3-4, I never said no.
Clients may also ask for content suggestions, and about other things he can do to meet his goal. This in fact is an opportunity in disguise to cross sell other services that you offer. If you are writing only articles for your client then you may suggest him to use press release to get some link juice, or may be forum posting and all.
I have also given some marketing and SEO suggestions to my clients. Depending upon your background (I have my background in marketing), you can either say yes or politely say no.

Word of caution

Do not say no to your clients’ request, at least not directly, if you can help him. And also do not ask for money for every suggestion that you offer—I know people who do so—because it looks cheap. For that work you may get paid, but it will reflect badly on your professionalism. You may lose the client.

If the work is going to take hours of your work then say this to client, and if it is going to take hardly 10-15 minutes then do not bother. It also depends upon your relationship with your client.

Tags: 15 Minutes, Background, Balloon, Campaigns, Caution, Content Suggestions, Disguise, Freelance Job, Job Description, Marketing, Press Release, Professionalism, SEO, Social Bookmarking Sites, Submissions, Suggestion, Waste Of Time, Writing As A Career, Writing Career, Writing Job

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20 Dec 09 How to use Labels in Gmail to Make Your Life Easy

How to use Labels in Gmail to Make Your Life Easy

I am a big fan of the label feature. Currently, I am using around 125 labels and filter combination to short my mails. Labels in Gmail are such a lifesaver. It helps us organize our mails and keep the inbox tidy. You can use label along with filter option to create a rule to categorize the mails and even remove them from your inbox. I will tell you how you can use the labels.

Create a label and a filter rule

This is the very first thing to do. Let’s say you have created a label called Sweetheart, and in the filter you mention that any mail from your sweetheart’s mail ID (even more than one) should go directly to that label skipping inbox, or simply apply the label to the mails coming from her.

Color code your labels

Like me, you can also color code your labels. It makes it easy to visually scan through the kind of stuff is there. Like all my SEO newsletters have Orange code, online marketing ones has red code, and all my writing related newsletters has blue code. This has helped me visually scan through the labels.

Activate Hide read labels from Gmail lab

Click settings (you can find it near logout link in Gmail) followed by lab then scroll down to find “Hide read labels”. Enable this feature. This will help you keep the sidebar clutter free, and only labels with unread mails will be visible to you.

Using labels to search

You can also use labels as a shortcut to reach the mail you want. For this, you will need to enable “Go to label” feature from settings >> lab. (See pic for detail).

Hide Labels from subject

I personally do not like hiding labels from subjects, but not everyone shares the same view, therefore, Google has this feature to hide labels from subjects. To activate this, go to settings and then to lab, search for “Hide Labels from Subjects” and enable it (see pic). That is all you need to do, if you do not like seeing colorful labels beside subjects.

Tags: Clutter, Colorful Labels, Filter Combination, Filter Option, Free Labels, Gmail, Google, Inbox, Lifesaver, Mail Id, Marketing, Orange, Sweetheart, Unread Mails

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07 Nov 09 Get Maximum Value out of your Marketing Writing

The marketing writing is different from any other form of writing in the sense that the former kind of writing requires people to take some kind of action, while general writing just aim at informing and persuading people. Thus, you need to make your writing clear, concise, and emphatic. You need to entice your customers into reading your stuff to the end, and to achieve this goal, you need to follow the following guidelines.

Use emphatic headlines

The goal of a headline is not to sell the product, but to push the audience to read further by generating interest in them. When writing a marketing copy or copy for print ads then write headline in such a way that audience get curious after reading this and decide to read further.

Use descriptive sub-heading

The purpose of the subheading is to explain the promise made by the headline and push the reader to read the body copy.

Write focused body copy

This is where you need to sell your stuff. Your body copy should fulfill the promises made by the headline and the sub-heading. Use a conversational tone, do not preach your target audience. They hate it like anything. Each word of the body copy should lead you to the next word, and the next word to the next word, and so on. You can achieve this only by using measured words.

Tips for writing body copy

Use short sentences.
Write the body copy using active voice.
Keep the writing jargon-free. No one likes to read technical details.
Express the benefits not the features.
One size doesn’t fit all, therefore, right body copy with the target audience in mind. The copy you will write for a doctor who is 26 years of age and an artist of the same age will be different. Keep this subtle difference in mind.
Talk, do not preach.
Tell the reader, how you can help him solve his problem.
Use direct sentences.

Add Call to action

The marketing copy will fetch no result, if there is no call to action included at critical juncture in the marketing copy. A call to action tells the user what is expected of him. What action you want from him. This is very, very important.

Conclusion

Marketing copy writing is as much a science as it is an art. You cannot achieve anything meaningful by just making the writing flowery. Always remember, you are not writing a birthday card, its marketing stuff that you are writing.

Tags: Active Voice, Aim, Audience In Mind, Conversational Tone, Critical Juncture, Doctor Who, Headlines, Jargon, Marketing, Maximum Value, Persuading People, Print Ads, Promises, Sell Stuff, Sentences, Size Doesn, Subheading, Subtle Difference, Target Audience, Technical Details

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20 Dec 09 How to use Labels in Gmail to Make Your Life Easy

Create a label and a filter rule

Color code your labels

Activate Hide read labels from Gmail lab

Using labels to search

Hide Labels from subject

07 Nov 09 Get Maximum Value out of your Marketing Writing

Use emphatic headlines

Use descriptive sub-heading

Write focused body copy

Add Call to action

Conclusion

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