07 Feb 10 Google, Yahoo, and Microsoft Are the Top 3 Mobile Internet Brands

According to a data released by The Nielsen Company for December 2009, Google, Yahoo, and Microsoft are the top 3 most searched websites on mobile. The mobile scene was pretty much same as the picture formed by the web users on Personal computers and laptops.

According to Nielsen, 62 million visitors accessed the Internet on mobile in the month of December 2009; of which, Google had the largest share (36.7 million), Yahoo! received 33.7 million visitors, and Microsoft/Windows Live/Bing got 20.2 million visitors. Facebook (18.9 million visitors) and AOL (17.3 million visitors) were the other two websites that made the top 5 list.

Tags: Aol, Google, Google Yahoo, Internet Brands, Internet Mobile, laptops, Microsoft, Microsoft Internet, Microsoft Windows, Mobile Internet, Nielsen Company, Personal Computers, Top Websites, Web Users, Yahoo

Filed in Marketing with 0 Comments

07 Feb 10 Different Tools of Online Marketing

The older the net is becoming the louder the noise about online marketing is getting. Everyday new tools are being found and used, and old tools are getting discarded and forgotten. This made me wonder about the nature of online marketing, which I think is nothing if not organic.

It all started small, but soon it became a force to reckon with, and then online marketing became “the thing” for business. Every new finding, new idea, new invention, and new way of doing things is significantly affecting the nature of online marketing. At present, a marketer uses the following tools to promote one’s business on the Internet.

Various tools of online marketing

Text Ads
Banner Ads
E-mail marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay Per Click advertising (PPC)/ Cost Per Click advertising (CPC)
Pay Per View advertising (PPV)
Cost Per Action (CPA)
- Affiliate marketing
- Lead generation
- Sponsored blog posts
- Sponsored forum posts
- Facebook, MySpace, and other social networking pages
- Digg, StumbleUpon, Reditt, and other social bookmarking tools
- Yahoo, Google, MySpace, and other groups
- Blog directories
- Website directories
- Article marketing
- Video marketing
- Press release submission

As you can see, marketers are spoiled by choices, which at times are good, but most of the times are not. At least, I feel so. I believe in the school of thought that says too many choices cripple the decision. But at the same time if these tools are put judiciously to use, one can get amazing results. I have shown you both side of the story, the decision is yours which one to use and which not to. If you feel you can handle all then use all.

Tags: Affiliate Marketing, Article Marketing, Cost Per Click Advertising, e-mail marketing, Google, Marketing Search Engine, New Invention, New Tools, Old Tools, Optimization Seo, Press Release Submission, Search Engine Marketing, Search Engine Optimization, Social Bookmarking Tools, Social Networking, Text Ads, Video Marketing, View Advertising, Website Directories, Yahoo Google

Filed in Marketing with 0 Comments

26 Jan 10 Using Google Adwords To Drive Traffic

Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.

-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.

-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.

-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.

-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.

Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website

Filed in Business, Business Opportunities, Internet with 0 Comments

07 Feb 10 Google, Yahoo, and Microsoft Are the Top 3 Mobile Internet Brands

26 Jan 10 Using Google Adwords To Drive Traffic

Translator

Recent Posts

IT List Favorites

Categories

Gossimer Press Releases

Gossimer Promotions and Announcements