17 Feb 10 MySpace Users Younger Than Facebook Users

According to a study conducted by comScore (comScore Digital Year in Review), it was found that the user composition of MySpace has skewed towards younger segment in 2009. Users of age 24 and below comprise 44.4% of MySpace total users in December 2009, which is a 7% rise from December 2008.

Facebook’s user-base was evenly split between users who are younger and older than 35 years of age n 2009. 23% of Facebook users are between 24 and 34 which is an increase of 18.8% over December 2008. See image for complete demographic divisions.

Tags: 35 Years, Composition, Facebook, Myspace, Segment, Year In Review

Filed in Marketing with 0 Comments

14 Jan 10 Using Social Networking To Drive Your Business

Having a website for your business isn’t enough anymore. The web has become so commonplace, you have to evolve with the rest of the internet to keep driving new clients to your business. You just can’t rely on search engines and your website to do your talking. In the era of social networking you have to get involved in the world around you, not just provide a resource for anybody that’s searching you out.

Now internet advertising consists of making a social networking presence. You need to have a blog, Facebook, Myspace, and Twitter account, to really make your company known. So first things first, set up a company blog. This will be a resource to write about the goings on with your corporation, and provide insightful social commentary on culturally relevant news. So you want a decent writer who can write regular, engaging content.

Now you need Myspace and Facebook accounts. Both are essentially the same, just with minor differences. Keep the page professional, and a resource to sell products and ideas as well as provide news. Myspace has been in decline, so that doesn’t have to be as big of a priority. But at the moment Facebook has been holding strong, and could end up being a great interface with your customers. Listen to them, and communicate with them. This way you can learn what selling tactics will work, and what your customers expect from you.

Finally, the Twitter account. This will probably be the most important, because here is where the most people are going to turn for news and information regarding your company. Linking a blog with your Twitter and Facebook accounts will create a wealth of resources to contact your customer base, and do your own free research into what they expect. You grow name recognition, and also get a great customer data tool, all rolled into a few easy to use websites.

Tags: blog, Contact, Customer Base, Customer Data, Data Tool, Decent Writer, Decline, Facebook, Interface, Internet Advertising, Minor Differences, Myspace, People, Presence, Priority, Relevant News, Search Engines, Social Commentary, Social Networking, Twitter

Filed in Business Ideas, Internet with 0 Comments

02 Sep 09 Writing A Web 2.0 Resume

Sending in paper resumes when searching for employment is becoming obsolete, and for most jobs now only serves as an ancient reminder of the way things used to be done. Most jobs require electronic application and resume submission, it’s just quicker for a company to do things completely computerized. With that is the way reference checks are changing as the time of the internet takes a stronger foothold than ever before. Nowadays it’s not uncommon for an employer to turn to Google, or social networking sites like Facebook, or even Twitter, to get a feel for a potential employee.

By making ourselves so incredibly easily available on the internet, you may not even realize how these things can come back to haunt you in unexpected ways. Which is exactly why everyone should realize that with every resume, you almost need to prepare a web 2.0 resume alongside. Of course I’m not referring to an actual document you should write, but instead make sure that the internet smiles kindly upon you to anyone doing a search.

Google yourself and see what comes up, make sure you like what you see, or else strive to change the negative points. Nothing shows a good reference like going to a completely unbiased source, such as Google, and only seeing positive information. Plus simple search engine exploration like this is faster and easier than a company trying to track down your references on the phone to get a feel for your personality.

So here are a few tips for shaping up your Web 2.0 resume:

1. Make yourself available online. If you have a job, such as being a freelance writer, where internet recognition is very important, make sure that you’re easy enough to find. A company looking to hire a talented blogger isn’t going to turn to you if they can’t find your alias on Google within the first few pages of results.

2. Make sure that information is positive. You don’t want a new potential company Googling your name and then finding a post where all you do is bash your former employer. Nothing would turn off a new company more.

3. Create your own strictly professional web page, to act as an easy to read career resume. Make sure you’ve got an accurate career portfolio up, and go the extra distance by having a custom email address URL related to your website where they can contact you. Both factors will make you look informed, and prepared for what’s expected in the web 2.0 environment.

4. Social networking professionally. Make sure that you have professional alternatives to your social networking, and that you maintain relationships through them effectively. Keep things strictly business, to show that you are a hardworking potential employee that knows the difference between what is and isn’t appropriate.

Tags: Alias, Blogger, Electronic Application, Electronic Resume, Facebook, Foothold, Freelance Writer, Google, Personality, Positive Information, Reference Checks, Reminder, Resume Paper, Search Engine, Search Google, Simple Search, Social Networking Sites, Submission, Web Resume, Writing Resume

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17 Feb 10 MySpace Users Younger Than Facebook Users

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