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29 Aug 10 Why Should You Write One Article in One Sitting

As we discussed in an earlier post, organizing or sponsoring a contest is a very effective way to pull visitors to your blog. We also discussed that contests could be divided into two broad categories — based on the nature of human involvement — Content-based contest and click-based contest.

We will take that discussion forward in this article, and we will talk here about 3 content-based contests that could help you skyrocket your blog’s readership.

2 content-heavy contests

Comment here contest

This is one of the best contests to host. The idea is quite simple. Ask your visitors to post a comment in the comment box to get a chance to win the prize. Also remind them that each comment will get one entry into a lucky draw, so they can enter more than one comment to get more than one entry. At this point, do not forget to tell them just one-line generic comments will either get filtered out by your spam filter, or will be weeded out by your staff. Remind them that the comment that will add to the discussion will only get accepted. Comment done just to get multiple entry and which does not take the discussion forward, even a bit, will automatically get disqualified.

Review me contest

This is another form of contest that you can run. Ask your readers to write a review for your website on their domain, in Facebook, or wherever they want, as long as it is written on the websites talking about topics like pornographic, abusive, racism, etc. make an e-mail ID, and ask them to send the URL to that mail ID. Promise the announcement of the result on your blog, and tell them that 3 best reviews will get the prize. To win the prize, it is important for them to include two links to your website in the review — one to the home page, and another to any other page. For deep lining, you can provide some options from your blog posts.

Guest post writing contest

The third form of content-heavy contest is guess post writing contest. Ask you readers to write guest posts for you. Announce that the best written guest post will get the prize, and the second and the third ranked guest post will also get prize. To motivate them to write a guest post, tell your visitors that each guest post will be published, and writer will get the byline for the guest post along with 2 links back to their website, Facebook page, twitter, etc.

Content-based contests are time consuming, so the prize should be good, otherwise people will not get motivated to spend time on your blog.

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27 Aug 10 LinkedIn on Top of Social Media Marketing List

Social media is getting hotter, as almost everyone who accesses the Internet has his or her presence in one or more social media sites. Some of them are active participant, while others are hooked to it, but seldom anyone is immune to it.

But, which social media is the marketers’ favorite when it comes to distributing marketing dollars?

In a study conducted by King Fish Media, Hubspot and Junta 42, it was found that LinkedIn is at the top of the chart, followed by Twitter and Facebook.

87% of the survey participant said they include LinkedIn in their social media strategy, and 12% said they are planning to add it to the equation. 84% marketers consider twitter when framing a marketing budget, while another 16% said they will add soon. As long as Facebook is concerned, only 78% use it, while 22% said they are planning to use this social media marketing tool.

Almost all the big social media websites featured in the list, but what was missing noticeably was MySpace. Well, it was not missing entirely, but seeing the success it once enjoyed, the current status is akin to disappearing for MySpace. A mere 9% people said they use MySpace, and same percentage of people said they will use it in future (See image for the complete survey data).

kingfish-social-network-august-2010

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14 Mar 10 Mobile Social Networking – Facebook Grows By 112% and Twitter by 347%

In a study conducted by comScore of the mobile social networking usage, it was found that Facebook.com has more than doubled its mobile user base in January 2010 compared to the user base in January 2009. In the same period, Twitter grew by 347%.

In January 2009, 11.8 million mobile users used their cell phone to access Facebook.com, which increased to become 25.1 million by January 2010. In the same period, Twitter user base grew from 1.05 million to 4.7 million mobile users.

The growth rates of these two social networking sites have exploded, but MySpace’s shrunk. The user base of MySpace fell short by 7% of its previous years mark. (See image).

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