24 Nov 09 Will Smith Beats Brad Pitt, Tiger Woods, Angelina Jolie and Oprah Winfrey in Brand-Endorsement Equity
Will Smith is number one in terms of match between celebrity and brand equity as found by Millward Brown, one of the leading research companies, in a research conducted to find Cebra (Celebrity + Brand) score. The sample size taken for the research was 2,000, which comprises of the U.S adults between 18 and 64. Brad Pitt is at second position, whereas, his love-interest, Angelina Jolie is at number 10. Tiger Woods is at number 3 followed by Oprah Winfrey who is at number 4.
Cebra score attempts to measure the power of celebrity and brands. For this it has integrated the following factors:
- Familiarity (How much consumers know about a celebrity and brand)
- Affinity (how strongly do the consumer like or dislike a celebrity and a brand)
- Buzz (How much buzz quotient a celebrity and a brand has)
The Cebra score is then combined with a personality matching matrix to identify which celebrity ad brand can partner to offer the highest potential to influence the market place.
Celebrities with Highest Cebra Score
- Will Smith
- Brad Pitt
- Tiger Woods
- Oprah Winfrey
- Denzel Washington
- Clint Eastwood
- Ellen DeGeneres
- Morgan Freeman
- Johnny Depp
- Angelina Jolie
Tags: Affinity, Angelina Jolie, Brad Pitt, Brand Buzz, Brand Equity, Clint Eastwood, Denzel Washington, Ellen Degeneres, Endorsement, Familiarity, Johnny Depp, Leading Research, Love Interest, Match, Morgan Freeman, Number 3, Oprah Winfrey, Quotient, Tiger Woods, Will Smith
10 Sep 09 Why to Write a Press Release
Do you know what PR is? Well, it could mean press release, I can see you are primed by the title, but it doesn’t exactly stand for that. Then what PR stands for? Page Rank? May be, but the PR I am talking about has not exactly to do with Page Rank, so any guess?
Well!
PR stands for public relation, and press release is a very important tool to accomplish the public relation goal. We will not go deep into describing public relation in this blog post, suffice it to say that unlike advertisement, which is a direct communication from the company, public relation is the third party endorsement of a brand or company.
The essence of successful PR campaign lies in the anonymity of the company who created or ran the campaign. Most of the news that you read in the newspaper is actually a direct outcome of PR.
Why should I write a press release
Well, press releases are written to communicate to the general public the recent developments in the company in question. And by development I mean meaningful development, and not developments like these: your boss moved up to another position, or your CEO just sneezed. Developments that make news should be newsworthy. Some eminent personality of BBC (perhaps, I cannot be sure of who he was) once said,
“If a dog bites a man, it is not a story, but if a man bites a dog it is news.”
Following the lead many companies create the artificial “a man biting a dog” stories to get press coverage, and it get covered.
Why?
Journalists get either paid to do that or they are stupid enough to not separate wheat from chaff.
For whom should I write a press release?
As with any form of corporate communication that goes outside the corporate boundary, the ultimate target audience of a press release is the general public, but this is not what we should be primarily concerned with while writing the press release.
If we do so, our press releases will not be taken. The direct target audience of a press release is the journalist who is going to do his story based on the press release that we will send him about us. If the journalist is not impressed, our press release will hit the trash bin sooner than it should.
The general public is the indirect target audience of a press release. Their interest should also be at back of your mind while writing a press release, or else, why would you write one?
A parting thought
When I started writing this post, I thought this will be a single stand-alone post on press releases, but after reaching to this point I felt, I will not be doing justice to the topic, if I do not cover every aspect of press releases, and this gave me an opportunity to write at least three more posts on the topic. So, be on the look, and meanwhile send in your suggestions either here through the comment box or mail me on bikram [at] biksy [dot] com.
Tags: Anonymity, Bbc, Boss, Ceo, Company Public Relation, Corporate Communication, Endorsement, Guess, Journalist, Journalists, Meaningful Development, Page Rank, Personality, Pr Campaign, Press Release, Recent Developments, Separate Wheat From Chaff, Target Audience, Third Party, Wheat
Gossimer Press Releases
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]