17 Mar 10 5S Principle of Web Hosting

A lot depend upon a web host, when it comes to starting a business online. Therefore, you need to a pay close attention to the quality of a web host to opt for. Only money should not become the basis of your judgment because what looks cheap may cost you dearly in the long run.

Will you like to have a website that is down half of the time?

I hope not. For that matter, I have decided to outline 5S principles of web hosting, and will ask you to verify a web hosting account on all these parameters during your purchase process. Yes, money matters, but not as much as these do.

5S of Web Hosting

Swift: Speed is the essence of our time, so this not something on which you should compromise. A slow website is as good as dead. And the speed of your website does not only depend upon the code and the design of your website, but it also depends upon the strength of your web host. If your web host uses state-of-the-art technology and data center then your website will be faster.

Stable: How good a rocket-fuel-propelled website will be if it gets down even now and then? Your speed only matters if your website is live. For a website that is down often, it does not matter how speedy it is when it is live. You need to go for a webhost that gives 99.99% uptime—everyone writes that, but very few delivers, so check their credibility.

Secure: Who does not know the risk of venturing out on the Internet? There are viruses, spywares, malwares, trojans, and other types of malicious codes as well as hacker, crackers, spammers, etc., to crack into your website and take control of it. Hence, security is not something you should compromise on. See if the web hosting account you are using is secure or not.

Support: Ideally, I would like to suggest you to go for the one that never fails, but you also know that this suggestion will not take you anywhere because there is nothing like never-failing system. I would rather ask you to go with the web hosting company that has a strong support system to help you in case of eventuality. You should not be made to wait in queue for hours, if not days, when you need them.

Service: Agility and nimbleness of service and delivery is another thing that you need to look for in a web hosting service provider. Do not go for the ones that are too slow in responding your queries, or system of which is not fast enough.

Filter a web hosting company through this, and what you get is a strong, reliable, seldom-failing web host. And after all this, you should think of price of the service.

Recommendation: I would suggest you to check Gossimer’s the Ultimate Web Hosting
account as it has everything that you are going to need in your web hosting account.

Tags: Crackers, Credibility, Failing System, Hacker, Half Of The Time, Judgment, Money Matters, Parameters, Principle, Risk, Rocket Fuel, State Of The Art, State Of The Art Technology, Suggestion, Swift Speed, Viruses, Web Host, Web Hosting Account, Web Hosting Company, Webhost

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22 Jan 10 Why Traditional Advertising Still Not Dead?

One line answer to this question would be: because it works dammit! Its effectiveness as a sales agent might be questionable, but among other things, it is a great way of building brand awareness. Advertising works may be not in the way a marketer desired, but it works.

What does advertising do?

Advertising builds awareness about the product being advertised.
It creates recognition for the brand.
Reduce the fear of unfamiliarity, and testimonial advertising also works as social proof.
It creates, nurture, and build emotional connection between the product and consumer.
It provides reason for purchasing a product.
It induces trial.
It creates top-of-mind awareness for the brand being advertised.
A beautifully done ad entertains public and create favorable environment that a marketer to seed the brand message.

What advertising cannot do?

It cannot sell a product.
It cannot create a loyal customer.
It cannot manage a damaged reputation.
It cannot build credibility.

It is the latter group of things that have made the advertising so infamous. Well, it is comment time now. What do you think, have advertising worked for your business?

Tags: Advertising Works, Brand Advertising, Brand Awareness, Brand Message, Credibility, Emotional Connection, Favorable Environment, Fear, Line Answer, Loyal Customer, Marketer, Mind Awareness, Reputation, Social Proof, Traditional Advertising

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13 Nov 09 Bounce Back From Interview Tardiness

Being late to an interview is horrible, but not necessarily a job death sentence. While this is most definitely not the best first impression you can make, you can still save face. Sometimes there’s an emergency that is completely out of your hands. Or even traffic mishaps that you can’t control.

Although the best way to save yourself from being tardy to an interview, is to make sure you’re not late in the first place. That means mapping out your route beforehand. Know the territory, and leave a few minutes earlier than needed.

If you cannot avoid being late, then always call ahead immediately to notify your interviewer of the situation. You have a cell phone for a reason. If there’s bad unexpected traffic, or an accident, call them immediately to let them know you’ll be late. Explain the reason, apologize, and tell the interviewer that you’ll be there as quickly as possible.

When you arrive, don’t rush into the office. Stay calm and composed. Turn this into an opportunity to show your grace under pressure. Being late to an interview could be considered a huge lapse in credibility. But you can spin that by keeping your posture confident, and your demeanor positive and courteous.

By rushing in you show nervousness, which is essentially weakness. If you crack under the stress of getting to an interview on time, are they going to want you during a real work crises? Show that you can stay composed and confident in any scenario.

A good tactic actually is to rush as quickly as possible to the interview, then take a few moments before you enter the building to compose yourself. The key here is staying calm, if you can’t stay calm you’re not going to make a good impression. You’ve already got the tardiness strike against you, so your interview has to be stellar.

Tags: Cell Phone, Credibility, Crises, Death Sentence, Demeanor, Few Minutes, Few Moments, First Impression, Grace Under Pressure, Interviewer, Job, Nervousness, Posture, Stress, T Rush, Tactic, Tardiness, Unexpected Traffic

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17 Mar 10 5S Principle of Web Hosting

5S of Web Hosting

13 Nov 09 Bounce Back From Interview Tardiness

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