msgbartop
Current IT field related information
msgbarbottom

07 Feb 10 Different Tools of Online Marketing

The older the net is becoming the louder the noise about online marketing is getting. Everyday new tools are being found and used, and old tools are getting discarded and forgotten. This made me wonder about the nature of online marketing, which I think is nothing if not organic.

It all started small, but soon it became a force to reckon with, and then online marketing became “the thing” for business. Every new finding, new idea, new invention, and new way of doing things is significantly affecting the nature of online marketing. At present, a marketer uses the following tools to promote one’s business on the Internet.

Various tools of online marketing

  • Text Ads
  • Banner Ads
  • E-mail marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay Per Click advertising (PPC)/ Cost Per Click advertising (CPC)
  • Pay Per View advertising (PPV)
  • Cost Per Action (CPA)
    • Affiliate marketing
    • Lead generation
    • Sponsored blog posts
    • Sponsored forum posts
    • Facebook, MySpace, and other social networking pages
    • Digg, StumbleUpon, Reditt, and other social bookmarking tools
    • Yahoo, Google, MySpace, and other groups
    • Blog directories
    • Website directories
    • Article marketing
    • Video marketing
    • Press release submission

As you can see, marketers are spoiled by choices, which at times are good, but most of the times are not. At least, I feel so. I believe in the school of thought that says too many choices cripple the decision. But at the same time if these tools are put judiciously to use, one can get amazing results. I have shown you both side of the story, the decision is yours which one to use and which not to. If you feel you can handle all then use all.

Tags: , , , , , , , , , , , , , , , , , , ,

17 Jan 10 Affiliate Marketing in a Nutshell

Affiliate marketing as we know refers to selling someone else’s products on the Internet for a commission which can be as high as 75-90% of the product price. This is a good way to earn living either by directly making a website to promote the services or by using affiliate marketing to monetize one’s website or blog.

There are two kind of affiliate marketing: one is private affiliate marketing run by producers themselves through their websites, and another is syndicated or networked affiliate marketing run by affiliate networks like ClickBank, commission junction, etc.

Which one is better?

Well, I am always in favor of affiliate network because of the reliability factor, but again the big networks have their rules (and some time twisted), which may not liked by everyone. There are some basics of making money with affiliate marketing which you have to follow, regardless of which one you prefer. I am going to talk about it below.

Affiliate marketing: A step-by-step guide

Step 1: The very first step in starting an online affiliate marketing business is to find an affiliate program or network and register as an affiliate.

Step 2: The next step in the process is to find a product to sell (only applicable if you have signed in to an affiliate network because a private affiliate often have very limited products and that too in just one niche.)

Step 3: After selecting the product, you need to find the keywords (preferably niche) that will be used to promote the product on the internet.

Step 4: The next step in the process is to register a domain using the keyword followed by making a website to promote the affiliate product. Skip this as well as the next step if you want to use your existing website or blog to promote your services.

Step 5: Now you need to put at least one outgoing link and couple of incoming link in your website to avoid Google Slap. Build a blog and write some unique content for the blog. This will help you link some content to your affiliate site.

If you do not want to write unique articles then grab some from article directories and use it on your blog. Put one link each in each article that you post as well as in the blogroll.

Put a link of your blog at the bottom of your website, if you do not want your reader to go to your blog. You will want this because you have not created the blog for users, but for the search engines.

Step 6: Use a PPC program of your liking to promote your blog. You may choose Google Adwords, or any other PPC program. Every search engine runs its own PPC program.

This is it. Now you just need to review the performance and make changes when required.

Tags: , , , , , , , , , , , , , , , , , , ,