18 Feb 10 Americans Trust Their Cola Advertisers

Soft-drink advertisements are more trustworthy than either pharmaceutical advertising company or financial service company, as told by 34 percent of Americans adults (18 or above) during a study conducted by Harris Interactive. The second preferred group of advertisers was fast food companies, and on the third place were pharmaceutical company. The least trustworthy group of advertisers, as seen by American consumers, is financial services companies.

Only 13% of the US 18 and above adults think that financial services companies are any trustworthy with their ad campaigns. 40% of the US adults between 35 and 44 trust soft-drink advertisements, but only 10% among them trust advertising shown by financial services companies.

Can we read this cue as breaking of “financial security” myth shown by financial institutions?

We must remember that this is the age-group that has to pay for their kids’ education. For complete report, see the image below.

Tags: Ad Campaigns, Advertisements, Advertisers, Advertising Company, Age Group, American Consumers, Americans Trust, Cue, Fast Food, Financial Institutions, Financial Security, Financial Services Companies, Food Companies, Harris Interactive, Kids Education, Myth, Pharmaceutical Advertising, Pharmaceutical Company, Preferred Group, Soft Drink

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08 Dec 09 3 Pillars of a Successful Business

Have you ever wondered what makes a business successful? You may come up with many answers to this question but when your answers are subjected to scrutiny, every answer will boil down to three things, in precisely this order.

Investor
Employee
Customers

Investor

Investors are a group of people who invest their hard-earned money to get return from your business. They invest in your business because they trust you, and they see hope in your business. Till the time you are fulfilling their expectations, they will keep their money in your business. Hence, you need to keep them apprised of any development in your business. Keep on giving them good news, and your business will be in good shape.

Employee

Your employee is the second pillar of your business. It is your employees only that can make or break your business. Your business solely depends upon their performance to meet the investors’ expectations, and to deliver on the promises made to your customers. It is thus in your best interest that you keep your employee happy. A happy employee will satisfy the needs of many customers, and will present a favorable picture to investors, whereas, a disgruntled employee is a big deal breaker. They will piss everyone off, including you.

Customers

It is the customers for whom you have erected such a giant structure, raised money, and hired so many highly qualified employees. The end goal of your business is to serve this group of people, and all your energy should be channelized to do so. The moment you step away from your path, your business is doomed. Do not let your vision blurred by the shine and sparkles of advertisements and press coverage, you have not achieved anything if you have not served your customer right.

A parting thought

Which one of the three is more important? Well, this is tricky to answer as none of them is more important than rest of the two. You need to make a balance.

Form an equilateral triangle placing each one of them at each corner of the triangle, and you should sit right in the center, equidistant from each one of them.

Tags: Advertisements, Best Interest, Break, Business Serve, Business Trust, Deal Breaker, Disgruntled Employee, Equilateral Triangle, Giant Structure, Good Shape, Hard Earned Money, Invest, Investor Group, Investors Group, Path, Pillar, Pillars, Promises, Scrutiny, Successful Business

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20 Nov 09 Supplement Your Writing Income

Increasing your writing income is something that most writers are looking to do. Actually, probably all writers are looking to increase their income. Not many people would complain about being more comfortable financially. But as a writer that can be tough, especially if you’re having trouble finding work. The key is managing your opportunities to earn a residual income, in addition to your main writing projects.

A residual income keeps a steady sum of money flowing into your account. This you can save for a rainy day, or spend as you need to, to keep the career going. Residual income’s usually don’t earn as much as your mainstay, but they are a good supplement.

Think about the opportunities before you. If you haven’t created a personal blog, you really should consider doing so. It’s a good way to speak your mind, get noticed, and sell some ad space to make a little extra money. Every writer should have a personal blog, and even if you don’t have the full time to invest, at least a simple blogspot.com one would suffice. Combined with Google’s Adsense program, you can make yourself a nice little cash cow.

Try some seasonal opportunities. There’s always someone out there looking for writers to write copy for season specific events, or advertisements. Those are decent jobs that are fairly easy to complete, and they pay pretty well most of the time. It’s a nice easy job that won’t detract from your main projects, but that keeps you writing, as well as earning.

If you have the sort of degree necessary, you could consider teaching other writers. Many universities offer opportunities for independent teachers. As long as you have the credentials, you can get paid for your time. Plus you get exposed to new styles, and have a chance to communicate with other writers. Now you’re not only earning some side money, but also helping your own writing to grow.

Tags: Ad Space, Adsense, Advertisements, Career, Cash Cow, Credentials, Easy Job, Extra Money, Full Time, Google, Independent Teachers, Mainstay, Many People, Personal Blog, Rainy Day, Residual Income, Seasonal Opportunities, Side Money, Sum Of Money, Universities

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18 Feb 10 Americans Trust Their Cola Advertisers

08 Dec 09 3 Pillars of a Successful Business

Investor

Employee

Customers

A parting thought

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