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27 Oct 09 Press Release Writing Guide

Press release is nothing but a communication aimed to inform journalists and readers about the recent newsworthy information. Hence, when writing a press release always write the most important information at the top. Explain the subject matter using 5 Ws (what, when, where, who, why) and 1 H (how). If you are following this blog closely then by now you must be aware of the structure of a press release and rules of press release writing. We should now look at Ws and H of press release writing

5 Ws and 1 H of Press Release Writing

  • W – What: What is subject matter of the press release? What the press release is about? This should be the first thing to go in the press release.
  • W – When: When did it happen? What time, from when will it come in effect, etc., will be covered in this.
  • W – Where: Where means what place and in which company?
  • W– Why: Why does the event you want to be reported matter for the community?
  • H– How: How will it affect the life of a common man in the community?
  • W – Who: Who made this happen? Who of the press release will be covered by the company information that will go at the end of the press release.

Follow this pattern to write a press release, and you will increase your chances of getting press release picked by the news agencies or PR wires will increase significantly.

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