17 Mar 10 5S Principle of Web Hosting

A lot depend upon a web host, when it comes to starting a business online. Therefore, you need to a pay close attention to the quality of a web host to opt for. Only money should not become the basis of your judgment because what looks cheap may cost you dearly in the long run.

Will you like to have a website that is down half of the time?

I hope not. For that matter, I have decided to outline 5S principles of web hosting, and will ask you to verify a web hosting account on all these parameters during your purchase process. Yes, money matters, but not as much as these do.

5S of Web Hosting

Swift: Speed is the essence of our time, so this not something on which you should compromise. A slow website is as good as dead. And the speed of your website does not only depend upon the code and the design of your website, but it also depends upon the strength of your web host. If your web host uses state-of-the-art technology and data center then your website will be faster.

Stable: How good a rocket-fuel-propelled website will be if it gets down even now and then? Your speed only matters if your website is live. For a website that is down often, it does not matter how speedy it is when it is live. You need to go for a webhost that gives 99.99% uptime—everyone writes that, but very few delivers, so check their credibility.

Secure: Who does not know the risk of venturing out on the Internet? There are viruses, spywares, malwares, trojans, and other types of malicious codes as well as hacker, crackers, spammers, etc., to crack into your website and take control of it. Hence, security is not something you should compromise on. See if the web hosting account you are using is secure or not.

Support: Ideally, I would like to suggest you to go for the one that never fails, but you also know that this suggestion will not take you anywhere because there is nothing like never-failing system. I would rather ask you to go with the web hosting company that has a strong support system to help you in case of eventuality. You should not be made to wait in queue for hours, if not days, when you need them.

Service: Agility and nimbleness of service and delivery is another thing that you need to look for in a web hosting service provider. Do not go for the ones that are too slow in responding your queries, or system of which is not fast enough.

Filter a web hosting company through this, and what you get is a strong, reliable, seldom-failing web host. And after all this, you should think of price of the service.

Recommendation: I would suggest you to check Gossimer’s the Ultimate Web Hosting
account as it has everything that you are going to need in your web hosting account.

Tags: Crackers, Credibility, Failing System, Hacker, Half Of The Time, Judgment, Money Matters, Parameters, Principle, Risk, Rocket Fuel, State Of The Art, State Of The Art Technology, Suggestion, Swift Speed, Viruses, Web Host, Web Hosting Account, Web Hosting Company, Webhost

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26 Jan 10 Using Google Adwords To Drive Traffic

Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.

-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.

-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.

-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.

-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.

Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website

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16 Jan 10 Improving Your Google PageRank

Increasing your Google PageRank is extremely important if you want your website to appear in Google searches more often. Google’s PageRank feature is how Google will judge your website. Your PageRank is based upon how many quality websites link to yours, thereby determining your sites importance from these statistics. If you want your site to get more Google search attention, you have to have a decent PageRank.

So the best way to approach improving your PageRank, is simply by getting your website out there. Network and exchange links with as many like minded sites and businesses as possible. Try to search out sites with higher traffic volumes, and higher PageRanks, as these are the more likely to increase your individual PageRank. The more quality websites that link back to yours, the better Google will view your site. The importance of networking just can’t be overstated. That’s your internet bread and butter, and the better networked you are, the better your website is going to perform.

Remember to use SEO (search engine optimization) for everything you write, as this helps with all things regarding Google. Your PageRank is also more likely to be higher if you make effective use of SEO. It will increase search engine success, and the popularity of your site. Both of which you need to build your Google presence, and therefore your website’s overall presence.

But also remember that improving your Google PageRank isn’t as likely to increase traffic as SEO. Just because your site has a higher PageRank, does not mean that you’re the most likely to pop up first with a given keyword. The only way to make that work is SEO and linking to as many other popular websites as possible. These will also build your PageRank, and should remain your focus for building website traffic.

Tags: Bread And Butter, Focus, Google, Google Pagerank, Google Search, Google Searches, Higher Pagerank, Importance Of Networking, Networked, Popularity, Presence, Search Engine Optimization, Search Engine Success, SEO, Statistics, Traffic Volumes

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17 Mar 10 5S Principle of Web Hosting

5S of Web Hosting

26 Jan 10 Using Google Adwords To Drive Traffic

16 Jan 10 Improving Your Google PageRank

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