28 Feb 10 Almost all Indians Willing to Pay Premium for Safe Food

In a global survey conducted by the Nielsen Company, it was found that 97% of Indian people consider safety of food as the most important factor when deciding where to buy food items or groceries. And 85% of them are willing to pay premium for food that is safe.

Other findings of the survey

9 out of every 10 Indian (86%) think they are responsible for the safety of food they eat.
6 out of 10 think it is on the food manufacturers to provide food that is safe.
8% people interviewed think its retailer who should be responsible for food that is safe to eat.
Government was found to be the most trusted entity in terms of safe food.
Most of the Indians believe that the food grown in the country is safer than food imported from outside.
73% people believe that some countries provide safer food than other countries.
42% (6 out of 10) said they actively buy local grown food to support local farmer or producers.
19% believe that locally grown food are good for their health and the health of their families.

In the absence of sample size and sample mix, this study should be taken with caution. I am not sure how deep in Indian villages did the surveyors went. In the absence of which trusting these numbers is quite hard.

Tags: Absence, Caution, Countries, Food Health, Food Items, Food Manufacturers, Global Survey, Groceries, Grown Food, Indian Villages, Indians, Nielsen Company, People, Producers, Safe Food, Surveyors

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10 Feb 10 A Job-Search Guide to Help People Over 45 – VIII

I hope the suggestions I have given in the last 7 parts of the series have been put to use, and it is helping you out. In this part, I will talk about power of “now” and how you can use it to get employed. This is not the time of life to pass your time waiting because you have a family to support, mortgage to pay, and future to secure. You need to remain here and use the power of now.

Act now, do not wait

Waiting is not the game you are in the position to play. Go out and take action. Make this “out of job”
a temporary thing. You indeed need some time to figure out what you want, but do it as quickly as you can. Waiting for long will delay the possibility of getting hired. Get out of home now, and start searching for the job that suits you.

Think and decide about career change

If you are tired of doing the same thing again and again, then this is the perfect time to consider a plan change. Make a list of things that you are interested in, and match them against the ability you have. Bingo! You have the list of alternative careers in your hand. It is time to act now, make a resume befitting the needs of new job and start shooting them off.

Go temping

Temping may not offer you permanent solution, but it can fill the gap. You can also use it to gain experience of a new job in which you want to shift. Temping can provide a viable stopgap solution that gives you experience which further can help you in securing a fulltime job.

You should start putting these things to use as soon as you are laid off. These will work wonder and save you from the agony of unemployment, and will help you pay your bills.

Tags: Act, Agony, Bingo, Career Change, Fulltime Job, Gap, Job Guide, Job Help, Job Search, Mortgage, New Job, Perfect Time, Permanent Solution, Resume, Search People, Stopgap, Suits, Temporary Thing, Time Of Life, Unemployment

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25 Dec 09 What is SWOT Analysis?

SWOT analysis is a tool used by marketer to assess the health of the product vis-à-vis the market. This is a very important tool that gives a marketer a complete idea about the product ecosystem. SWOT stands for:

S – Strength
W – Weakness
O – Opportunity
T – Threat

Strength and weakness are internal elements, which mean they are inherent to the product or organization. And opportunity and threat are external elements, which mean they are not inbuilt in, but are outside of the product or organization.

Opportunity is presented by the market, whereas, your competitors (both direct and indirect) can be a threat.

Benefit of SWOT analysis

It helps you find out the opportunity that you can use to maximize the market penetration of your product or services.
It helps you gauge your competition, and tells you what to avoid.
It also brings the weakness of your product on the table, which you can eliminative before reaching to the market.
SWOT analysis will help you make a better decision.

How to do SWOT Analysis?

Step 1: Find the strengths of your product

Step 2: Find the weaknesses of the product you are offering.

Step 3: Find the need gap (opportunity) in the market, based on the strength of your product.

Step 4: List the potential threats that you might face, if you cash in on the opportunity.

Notes:

1. Always Use Bullet points to do the SWOT. There is no need to write long descriptive points.
2. Do not reverse the order. Always start with analyzing S and W elements of SWOT followed by the analysis of O and T elements.

A parting thought

SWOT analysis is just a tool, and how well you use the tool will decide what result you will get from it. It is easy to get biased towards one’s own product and organization, but you should avoid this trap. Stay objective and stay focused when doing a SWOT analysis of your product or organization.

Tags: Benefit, Bullet Points, Ecosystem, External Elements, Gap, health, Internal Elements, Market Penetration, Marketer, Objective, Opportunity, Organization, Strength And Weakness, Swot Analysis, Tool

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28 Feb 10 Almost all Indians Willing to Pay Premium for Safe Food

Other findings of the survey

10 Feb 10 A Job-Search Guide to Help People Over 45 – VIII

Act now, do not wait

Think and decide about career change

Go temping

25 Dec 09 What is SWOT Analysis?

Benefit of SWOT analysis

How to do SWOT Analysis?

A parting thought

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