26 Jan 10 Using Google Adwords To Drive Traffic

Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.

-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.

-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.

-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.

-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.

Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website

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14 Jan 10 Creating A Domain For Your Company

Starting your own website is easy. If you have an idea for a business, a blog, or just want to make a resource for a person, place or thing offline, making a site isn’t difficult. Writing creative, and engaging content, and building an audience is the difficult part. But first steps first, how do you go about setting up a website?

Well, you have to think up a great domain name. Your domain name is important, so you don’t want to take this one lightly. Your domain name helps to register your unique brand with your users, and search engines, and is the beginning of the description of your website. You want to pick something short and relevant, that’s also easy to spell and remember. This way you’re more likely to gain memory recognition from your users, and anyone searching a web page is less likely to misspell your domain on Google.

Now that you’ve got a good domain name, you need somewhere to host that domain. There are a variety of website companies that offer such services, for a nominal fee. You’ll have to pay for registration, as well as maintaining that domain name every year. While you’re purchasing the name, you’ll also want to look into data storage, as you have to have storage in order to put anything on your website.

Most companies that offer domain registration also offer data storage plans. All have varying levels of cost, and you’ll have to factor in your companies needs when deciding which service is for you. Factor in how much data, including photos and media you want to store on the page. You also need to think about what sort of traffic you will be expecting. Exceeding your traffic bandwidth is usually penalized by extra fees being charged to your account, so think carefully.

Now that you’ve got the site, remember that your engaging content is what’s really going to drive traffic. Making the page available isn’t even half the battle. Building a page that people legitimately want to visit is the real war.

Tags: Audience, Bandwidth, Data Storage, Domain Name, Domain Registration, Extra Fees, First Steps, Google, Half The Battle, memory, Name Domain, People, Person Place, Register, Search Engines, Setting Up A Website, Starting Your Own Website, Storage Plans, traffic, Web Page

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12 Jan 10 Making Each Tweet Matter

I wrote about using Twitter to build your business interests before. But that information is almost useless if you don’t know how to write effective tweets. You have to know what you’re doing, and the inner workings of Twitter, in order to garner the most attention. The biggest part of building interest and your account, is using your tweets as effectively as possible.

Building an audience isn’t so much about what you write yourself, but how you communicate. Your Twitter account, if you’re using it to sell an idea, business, or product, needs to become a community forum. Your tweets are only useful if you can guarantee people are reading them. The way to do that is to build followers, and the best way to build followers is getting them involved.

Make use of Twitter’s search function. See what people are saying involving your concepts or business, and reply to them through your page. Ask questions, or comment on tweets that they’ve made regarding you. Start a running dialog, so that they’ll gain more interest and also mention you on their page, which will also build interest with a new audience.

Consider how useful the ability to re-tweet really is. By re-tweeting you draw attention to a comment someone else made, and put your own spin on the material. This will be noticed by the original tweeter, and your audience. Both can work to build the traffic on your page, and the more meaningful views you’ll garner.

Finally, everyone likes pictures, especially search engines. The more pictures you use, the more people will be drawn to your page. I’m not talking about pictures of anything. But try to upload meaningful and visually insightful pictures that relate to your Twitter page as often as possible. These will get more comments, and more chances for re-tweets. Both of which are necessary to build your page.

Tags: Audience, Business Interests, Community Forum, Dialog, Followers, Inner Workings, Pictures Of Anything, Reply, Search Engines, Search Function, traffic, Tweet, Tweeter, Twitter

Filed in Business, Business Ideas, Business Opportunities, Words Wordplay, Writing with 0 Comments

26 Jan 10 Using Google Adwords To Drive Traffic

14 Jan 10 Creating A Domain For Your Company

12 Jan 10 Making Each Tweet Matter

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