14 Mar 10 3 Deadly Sales Mistakes to Avoid

The sales department is the lifeblood of any company. It is the only department that brings money for the company, rest of them incurs cost. Therefore, it becomes very important for you to keep performing well. After all you and your department earns bread for your company. I am going to talk here about 3 mistakes everyone in your sales team should avoid.

Mistake number 1: Data, data, and data

Yes, no one is interested in your long boring bar graphs, or your endless number of slides. No one cares about them, not even your clients. You should not excessively indulge in churning numbers and discharging them on slides to show your clients. They are bored of all these things. If you want sales to happen, avoid doing that. And start connecting with your clients.

Mistake number 2: Words, words, and words

Do not rattle off the speech you memorized yesterday. Do not even try to make it sound like an extempore. No one cares what you have to say, especially not your clients. Your words don’t mean anything to him. What matters to him are his own words and his alone. Listen to him intently and try to figure his needs from his own words. Be mum, if need be. Your goal is not to talk, but to sell.

Mistake number 3: Sell, sell, and oversell

I have seen many sales person who will start selling the moment they enters the room, and keep on selling until they are either metaphorically kicked out, or their battery get discharged. Do not do so. You should not oversell yourself. Draw a line and never cross it. Do not speak even a single word related to the product, until asked to, once your client agrees to your point. Overselling backfires!

Keep these mistakes away from your organization, and you will see a difference in the inflow of orders as well as in customer satisfaction.

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Tags: Bar Graphs, Boring Bar, Customer Satisfaction, Endless Number, Inflow, Lifeblood, Mistake Number 1, Money, Sales Person, Single Word, Slides

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14 Mar 10 Mobile Social Networking – Facebook Grows By 112% and Twitter by 347%

In a study conducted by comScore of the mobile social networking usage, it was found that Facebook.com has more than doubled its mobile user base in January 2010 compared to the user base in January 2009. In the same period, Twitter grew by 347%.

In January 2009, 11.8 million mobile users used their cell phone to access Facebook.com, which increased to become 25.1 million by January 2010. In the same period, Twitter user base grew from 1.05 million to 4.7 million mobile users.

The growth rates of these two social networking sites have exploded, but MySpace’s shrunk. The user base of MySpace fell short by 7% of its previous years mark. (See image).

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Tags: 1 Million, Cell Phone, Comscore, Facebook, Mobile User, Mobile Users, Myspace, Networking Usage, Previous Years, Social Networking Sites, Twitter

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13 Mar 10 How a Small Business Can Fight a Big Business?

In the era of corporatization of everything, the mom and pop stores has reached to the brink of extinction. It is no longer seems to be viable to start a small business because in the public imagination, a small business cannot stand against the Goliaths of the business world.

Or is it so?

I don’t care what you are told, but as far as I am concerned, this is not going to happen. It is always the small business that has an upper hand while dealing with customers or fulfilling their need, or even when fighting with big giants.

Why?

Because…

It is the David who always wins the battle.
It is the David who clicks with the masses.
It is the David who knows to connect.
It is the David who does not underestimate the competitor, and prepare the strategy accordingly.
It is the David who does not become myopic.
It is the David who tries harder.
It is the David whose life is at stake.

Goliaths (big corporations) are managed by managers, they are not owned by them. And the distance f ownership from those who runs it plays a big role in deciding how much power one exerts.

The small business owners understand that if he loses his livelihood will go for a toss, so he fights. Contrary to this, a manager thinks: how does it matter if his corporation wins or loses now or in the long term. Neither losing nor winning is going to affect the paycheck he is drawing every month. The manager feels satisfied as long as the target set for him by his superior is met.

It is about the target, not about the customers or their satisfaction.

This is not so with small business owners. Go to a neighborhood shop, and he will cordially greet you and will ask for your well-being. You will not receive the same warmth from big giants. Indeed, they will greet you, but you also know how superficial and greed-dipped it is.

Small business do have a chance to stand against big business, but for them they have to stop pretending that they are big, and start behaving what they are. They will have to connect with the audience, and give personal touch to all the interaction with every customer.

Follow this and you will defeat the goliath (giant company) sooner than you ever expected.

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Tags: Brink, Business World, Competitor, Corporations, Corporatization, Extinction, Giants, Goliaths, Greed, Livelihood, Neighborhood Shop, Paycheck, Pop Stores, Public Imagination, Satisfaction, Small Business Owners, Stake, Start A Small Business, Target, Warmth

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14 Mar 10 3 Deadly Sales Mistakes to Avoid

Mistake number 1: Data, data, and data

Mistake number 2: Words, words, and words

Mistake number 3: Sell, sell, and oversell

13 Mar 10 How a Small Business Can Fight a Big Business?

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