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07 Feb 10 Google, Yahoo, and Microsoft Are the Top 3 Mobile Internet Brands

According to a data released by The Nielsen Company for December 2009, Google, Yahoo, and Microsoft are the top 3 most searched websites on mobile. The mobile scene was pretty much same as the picture formed by the web users on Personal computers and laptops.

According to Nielsen, 62 million visitors accessed the Internet on mobile in the month of December 2009; of which, Google had the largest share (36.7 million), Yahoo! received 33.7 million visitors, and Microsoft/Windows Live/Bing got 20.2 million visitors. Facebook (18.9 million visitors) and AOL (17.3 million visitors) were the other two websites that made the top 5 list.

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07 Feb 10 Different Tools of Online Marketing

The older the net is becoming the louder the noise about online marketing is getting. Everyday new tools are being found and used, and old tools are getting discarded and forgotten. This made me wonder about the nature of online marketing, which I think is nothing if not organic.

It all started small, but soon it became a force to reckon with, and then online marketing became “the thing” for business. Every new finding, new idea, new invention, and new way of doing things is significantly affecting the nature of online marketing. At present, a marketer uses the following tools to promote one’s business on the Internet.

Various tools of online marketing

  • Text Ads
  • Banner Ads
  • E-mail marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay Per Click advertising (PPC)/ Cost Per Click advertising (CPC)
  • Pay Per View advertising (PPV)
  • Cost Per Action (CPA)
    • Affiliate marketing
    • Lead generation
    • Sponsored blog posts
    • Sponsored forum posts
    • Facebook, MySpace, and other social networking pages
    • Digg, StumbleUpon, Reditt, and other social bookmarking tools
    • Yahoo, Google, MySpace, and other groups
    • Blog directories
    • Website directories
    • Article marketing
    • Video marketing
    • Press release submission

As you can see, marketers are spoiled by choices, which at times are good, but most of the times are not. At least, I feel so. I believe in the school of thought that says too many choices cripple the decision. But at the same time if these tools are put judiciously to use, one can get amazing results. I have shown you both side of the story, the decision is yours which one to use and which not to. If you feel you can handle all then use all.

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06 Feb 10 What Freelance Writers Should Read?

My love for short and intriguing answer is pushing me to say “read anything that you can lay your hand on to”, but, my slightly more normal self asks my crazy mind to explain. So, here goes the explanation.

A freelance writer should read anything that succeeds in catching, holding, and retaining his attention. Because the more diverse your reading habit will be the better equipped you will be to handle the challenges posed by freelance writing. You should care less about following a genre through head to tail. Well, doing it will be make you an expert and may be better accomplished as a writer of that particular genre, but expertise in one and dumbness in rest of the subjects is not what you should eye for. You need to have sufficient control on as many genres as possible.

What did you say— you will be master of one and will research for the rest?

I know many freelancers doing that, and quite a few have attained some degrees of success while treading down this road. But more often than not an article written by a freelance writer who has no prior knowledge or intuitive understanding of the subject matter lacks depth. To add depth and texture to your writing, you need to learn various things.

Freelance writing poses unique challenge that is seldom faced by fiction or non-fiction writers. Therefore, the solution used by freelance writers should also be different.

Read as much as you can, and from as many genres as you feel comfortable in!

Learning is a complex process, and acquiring knowledge is even more complex.  One never knows which piece of text or byte of media triggers what. Sometimes the knowledge gained is a direct result of the things you are reading, while at other times, it is gained because the things you are reading have activated some unknown part of the brain which has triggered something else then something else, and the end result of all this could be the new understanding you have developed.

So, to help your brain form new pattern and new understanding, you need to provide it as many types of fodders as possible.

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