Let’s start this article with a question. How do you know the idea you are going to develop into an article or a blog post is a good one? You just know it, right? Well, this strategy isn’t bad as long as you are writing for your personal satisfaction on your blog, but this strategy will not work, if you intend to get it published in a magazine or want readers to flock to your articles on the Internet.
Sometimes, instinct gives a good indication about what topic will get warm welcome from the readers, and what will be ignored as if it never existed, but instinct cannot be a reliable guide, if you have to write daily or regularly for any magazine, newspaper, online magazine or blog. You need a more reliable system then the instinct has to offer.
Before working on developing any idea into an article or a blog post, you should check how it does on the following parameter:
Do you have something new to offer?
The chances are quite high that the topic you are going to write about has already been covered by the magazine or blog you are writing for. Even if they have not covered it, their competitors must have done that. Do you have anything new to say about the weight-loss program you are going to write about? Any new development or a new angle? Even a fresh point of view can offer the required newness.
Does your writing flow?
If you want people to read what you write, your articles and blog posts need to flow. No one likes bumpy rides. Your words and sentences should help them glide through the paragraph after paragraphs. Do not use jargons, and keep the structure as simple as the writing idea permits. Always remember, your readers have limited time, and in this time, he can either read your article or do other things like, watching television, listening music, or write on Facebook walls.
How will it connect with the reader?
This is the most crucial point. You have a groundbreaking idea, and your writing style makes you hell of a charmer, but still your visitors are not falling over each other to read your piece, why? May be because you have targeted a wrong market, and the readers here are too smart or too stupid for your kind of articles. People will read only if you step up or step down (depending upon where you are) to their level. Can the reader connect with your article?
What’s the use?
Imagine this: you have come home after a long tiring day at office, and you turned on your laptop to read something, or picked a magazine to browse through. Your eyes happen to find an article that has a nice juicy headline, interesting sub-headlines, and even the first few lines are written wonderfully. You couldn’t resist but read it till the end, but here comes the bomb. The article has nothing to offer but a nice flowing style of writing. It doesn’t add even a single word, sentence or idea to your repertoire of the existing knowledge. You feel wastes. Your reader will feel the same, so make sure you are writing because you have something valuable to offer.
Will it entertain?
The entertainment value of any article should not be underrated. People do not read your article just because they feel you are going to redeem them. They do not think that way, nor are they here to get enlightened, though they will not mind it, if the redemption and enlightenment is offered sugar-coated in entertainment. You do not need to preach to send the serious message across. Do not think readers are so blunt.
Tags: blog, Bumpy Rides, Crucial Point, Facebook, Fresh Point, Hell, Instinct, Listening Music, Music Notes, Newness, Paragraph, Paragraphs, Personal Satisfaction, Point Of View, Sentences, Warm Welcome, Watching Television, Weight Loss Program, Writing Ideas, Writing Notes, Writing Style
Initially, when I started writing about crowd-pulling headlines, I thought there cannot be more than handful of strategies (formulas) for writing headlines that can build genuine interest in the article. But the more I wrote, the more unconvincing this line of reasoning became, and I ended up writing four posts (including this) on the topic. It goes without saying that I am going to share some more crowd-pulling headlines writing strategies in this post.
Learn… in30 minutes
A headline like this will give the reader a definite time frame in which he or she can acquire the skill or knowledge talked about in the article in question.
Example:
- Learn to Disinfect Your PC in 30 Minutes.
- Learn Piano in 30-Minute a Day.
- Learn HTML in 10 Days.
- Learn Photoshop in 30 Days. (Photoshop in 30 Days).
- CSS in 10 Easy Steps.
Tried and tested headlines
A “tried and tested” headline infuses credibility in the article. A headline like this suggests that the article following the headline will provide the solution which has been tried by many people and they got benefitted from it. This is a type of testimonial headlines. (Read more on Testimonial Headline)
Example:
- Tried and Tested Formula for MLM Success.
- Tried and Tested Method to Make Your Abs Flat.
50 best…tips
“50 best…tips, or 10…tips” or any similar headline gives a definitive idea about the length and nature of the article following such headlines. The article following this kind of headline should be written in a list-format. You can also use subheadings (Tip 1, or X tip 1) to write the article.
Example:
- 50 Best SEO Tips.
- 10 Media Marketing Tips for Success.
- 10 CSS Tips.
Tags: 30 Minutes, Credibility, Crowd, Css Tips, Definite Time, Genuine Interest, Handful, Line Of Reasoning, Marketing Tips, Nature, Question Example, Time Frame, Writing Headlines, Writing Strategies
Taking our discussion on headlines that builds interest for the article following the headline, I am going to share some more crowd-pulling headlines in this article. (Read How to Write Crowd-Pulling Headlines, Part – I & II).
Be descriptive, be personal
A descriptive headline builds interest in the article by giving some idea about what to expect. And making it personal helps visitors relate with the headline and the article following it.
Example:
- Unemployed Mark Found Financial Security.
- Coward John Defeated Bully Mark.
Learn to…
Learn to… headlines work the same way as do How to… headlines (read How to… headline guide). This type of headline suggests that the article following it will teach the visitors about the topic in question. You can either use a list-like structure for the article or blog post following learn to… headline or split the article or blog post in subsections by introducing appropriate headings.
Example:
- Learn to Play Guitar.
- Learn Driving Free.
Step-by-Step Guide to…
Like learn to… you can also use step-by-step guide to… headline to tell the visitors that the article following such headlines will teach certain skills one step at a time. The article following this type of headline should be written in the list format.
Example:
- Step-by-Step Guide to SEO.
- Step-by-Step Guide to Protecting Your PC from Virus.
…in Easy Steps
This is another way to write headlines. Unlike the headline writing strategies dealt above, where the signifiers were added at the beginning of the headline, you will need to add “in Easy Steps” at the end of the headline. This strategy is equally effective in pulling visitors to your website. Use list like structure for the article following this type of headlines.
Example:
- Networking in Easy Steps
- Learn to Play Piano in Easy Steps
Tags: Amp, Bully, Coward, Crowd, Financial Security, Headings, Headline Writing, Headlines, Networking, Protecting Your Pc, Signifiers, Step At A Time, Virus, Writing Strategies