02 Oct 11 Email Marketing – Which Email Element Do You Track Regularly
When seen as a whole, a piece of marketing communication appears to be one single unit, which means either the communication is a success as a whole or a failure as a unit. This has been the way in which marketers of previous generation though about marketing campaigns, but things have changed, for good, and now no serious marketer will see a marketing communication as one unit, and even success and failure of a marketing communication is not seen as a success of failure of one unit.
This has given rise to the analysis of marketing communication items, now organizations measure each item carefully to see which one works and which one doesn’t. This has given an increased control on the various elements of a marketing communication.
MarketingSherpa, one of the leading online marketing research companies has conducted a survey in the expert guidance of Jeff Rice, Senior Research Analyst, to find out the elements of email marketing campaign that marketers analyze. The result of which has been given below.
For many marketers, testing subject line, message body, and call to action would intuitively have been among the top 5 email elements to test. This study, which was conducted with a sample size of 1,115 marketers, has proven the gut feeling right. 90% respondents said they test subject line, whereas, 64% said they closely observe the body, whereas, 61% said its call to action that they test.
Which element do you test? Or testing is something you do not believe in? Send in your views using the comment box given below.
02 Oct 11 3 Things You Shouldn’t Ask First at the Interview Desk
Job interviews are crucial points of an individual’s life, where one either succeeds with sheer pride and evolves as a winner or crumbles into pieces of frustration and lack of confidence for whole life. Well here are some tips for the interview desk, explaining there are some typical questions that you shouldn’t ask first in any circumstances. Let the interviewer give you some hint, then only shoot your questions. Here they are.
Do not ask about salary first
This is a major mistake often seen among the youngsters and fresh candidates at the interview desk. Many youngsters join jobs, especially easy to get through kind of jobs just because of salary attraction. What they fail to see is that the company is hiring them for some good reasons of its profit, not to do charity. All that interest them is salary package. Often such candidates turn really impatient and just cannot wait till the interviewer asks him or her about expected salary package. Such candidate looks for an opportunity and whenever the interviewer is found little quiet, soon shoots questions like ‘How much are you planning to pay for this job?’ or ‘What will be my salary package if I am chosen for it?’ Well, such questions may not only irritate the interviewer, you may also lose chance to impress him forever. Ask about salary package only when the interviewer gives you come hint or asks you directly about your expected salary figure. Too much proactive effort from your side will invariably send wrong messages across.
Do not ask about the company’s background first
Do not forget, it is you who is being interviewed; not the person sitting across the table. Maintain interview decorum. Too much of interest and questions may make you appear too bossy, picky and irritating. It is good if you have queries in store for the interviewer, it is always appreciated. But shooting such questions at the wrong time may spoil your entire effort. Shoot all questions you have regarding the company background or places of operation or anything specific about the job profile – only when you are asked. The interviewer may specifically ask you ‘Do you have any questions to ask?’ and that time you can shoot your questions. If you are not asked, towards end of the interview process you may proactively ask some questions. But keep it short. Make sure questions are sensible, smart, logical and not personal.
Do not ask personal questions
Often the interviewer makes the candidate feel relaxed, at ease and comfortable. Interviewer may crack some jokes, share light moments to see how you are exactly behind the shield of formal attire. But such atmosphere doesn’t permit you to forget all interview decorum and get personal. Even if the situation is light hearted do not suddenly get personal and shoot questions like ‘Sir, what does your name mean?’ or ‘Madam how many years you have been working in this company?’ Such abrupt questions may instantly make the interviewer feel uncomfortable
Follow these tips and do not make a mistake being proactive at the interview desk.
Tags: 3 Things, Charity, Circumstances, Decorum, Desk Job, Frustration, Interviewer, Job Interviews, Lack Of Confidence, Little Quiet, Mistake, Pride, Queries, Salary Figure, Salary Package, Some Good Reasons, Typical Questions, Whole Life, Wrong Time, Youngsters
02 Oct 11 Tips for Online Job Search
Online job search has become quite a common phenomenon among aspirant job seekers. But being ignorant about proper method of job search or searching in inappropriate sites make one land into wrong job. But Internet as a medium offers a huge pool of job resources. You just need to know how to use it and bag a good job. Here are some guidelines for your help.
A proactive effort
Instead of just posting your resume in a job portal and sitting back in a relaxed mind why don’t you become little proactive and design a website or online portfolio blog of yours, where recruiters can come and take a look of your work, get an idea of your skills, goals and personal contact information.
Narrow your options of search
Make sure you upload resume and look for a job only in a website which has good narrowing options by criteria like – by region, by industry and experience, by job titles. You may super narrow your search by criteria like – salary expected, job designation, company names etc. Filtering and refining job search will help you to find better job offers.
Visit company websites directly
Instead of just applying to a given job opening and sending resume, get little proactive. Shortlist some best companies where you would love to work. Now visit that company’s website, target that company and check their career/job opening page. Check out the current vacancies. In case the company is hiring send your resume to the given address. Else, you may write to the human resource manager. Company pages may ask you to fill up a form, detailing your profile for their future reference. If the company is not hiring at present, keep coming back to it again and again to keep a watch.
Industry related websites
You may refine your job search by registering and following the desired industry related websites. You may find national or regional jobs posted in industry related websites, which you may not come to know otherwise. Individuals may post such jobs, hoping for getting response from a bigger pool of qualified applicants.
Job portals can be helpful
Online job portals can solve your problem by doing an extensive search. Recruiters will help you by matching your skills and experience with related jobs and bringing the same to you. You may refer to job portals like recruiterlink.com, onlinerecruitersdirectory.com, searchfirm.com and i-recruit.com.
Subscribe to job alerts
Most of the job portals have this feature of subscribing to their job alerts. You need to sign up in the site to receive email alerts about latest job openings. Or you may subscribe to RSS feeds. This way, even if you forget to visit the job portal regularly and look for relevant jobs, you will be reminded by frequent job alerts.
What are you waiting for? Get started, today!
Tags: Aspirant, Career Job, Company Names, Designation, Good Job, Human Resource Manager, Job Online, Job Opening, Job Search, Job Searching, Job Seekers, Job Titles, Personal Contact, Phenomenon, Pool, Proactive, Resume Job, Salary, Target, Vacancies
02 Oct 11 Why Should you Choose Online Career Counseling?
Career counseling itself is a specialized profession seeking special skills, efforts. But with passing days and busy schedules people do not get much time to visit a career counselor and get counseling done. But, since Internet has entered human lives with a buzz, people look forward to Internet for all problem solutions. Students seek personal career counseling where they can open up, share their concerns and queries and get helped by genuine guidance. Students are benefited by this for many reasons. Here are some of them.
Anonymity
Best part of online counseling is that you need not unearth your identity, you can remain anonymous and keep your identity hidden. You need not convey your true identity, you may choose not to share personal details. You may take help of career counselor with different identities every time. You may find out different guidances, different views when you approach the counselor with different identities. Anonymousness may help you to get genuine help from the counselor.
You can choose anyone, anywhere
If you choose a career counselor for guidance, you may end up with limited numbers of choices in your city, locality or country at the best. As a result, you may deprive yourself from the guidance of best counselor. But when you are opting for online career counselors, you have lots of options open. You may choose a counselor from anywhere in this world. You need not worry about geographical boundaries. You will have access to best quality counselor from all across the world.
You may choose multiple ways
f you are opting for online counseling you may have multiple options. You may interact with the online counselor via voice chat, talking on the microphone and even choosing webcam for viewing. On the other hand if you wish not to talk, you may simply choose text chat. So you have multiple options before you.
Less distractions, shoot listed questions
Online counseling is equipped with less distracting elements. There are no physical distracting elements around to confuse the student. In online counseling the student can remain focused and shoot all questions to the counselor while referring to the questions already listed beforehand.
Online counseling is picking up fast. Make the best use of it.
Tags: Anonymity, Buzz, Career Counseling, Career Counselor, Career Counselors, Career Guidance, Counseling Career, Distractions, Geographical Boundaries, Guidance Students, Locality, Microphone, Online Counseling, Online Counselor, Personal Career, Problem Solutions, Profession, Queries, True Identity, Voice Chat, Webcam
25 Sep 11 Why Should You Choose Online Business?
The whole world is on Internet these days. People are choosing Internet based jobs and businesses over physical form of working from 9 to 5 at corporate houses. Still there is a chunk of people who frowns at the idea of working on Internet and earning living. People consider it as virtual reality and can’t be trusted for bread and butter, since there is nothing physical. Well, if you think the same, you need a reality check. There are thousands of entrepreneurs who have made it big and many are still making it really big on Internet. Here are some reasons why web business can be a good career.
Pick projects as per choice
On Internet you are not liable to anyone. It is easier to find assignments than in physical reality. There are various websites hosting freelance assignments. You may register at such sites and pick up projects which match with your skills, financial expectations, time frame. You have the flexibility to work as per own choice and pick up projects online. If you develop good relation with a client and situations are favourable you may settle for long-term working relationship with the same. Since you need not face clients face to face you are not tied by social obligations and industry fear.
Work at your own leisure
Best thing about working online is working hours. You may work at your own leisure time, and enjoy life to the fullest. You may choose not to work between 9 to 5, as there is no one to make you follow strict working hours. You may take off whenever you want and work as per own schedule, with sole purpose of meeting deadline. You need not dress up, behave formally or maintain office decorum to work, as no one can see you.
Instant payment
Best thing about working online is the instant payment procedure. Unlike physical forms of businesses Internet based work mainly work on partial advance payment and instant payment procedure. Payments happen by sending money to recipient’s bank account or through other electronic modes of payment like Paypal. As a result, you can work with any person, from any corner of this world. With instant payment you will remain motivated to work even harder.
No infrastructural cost
To build a web business you need not hire office space, keep employees, suppliers, assistants, build infrastructure. All you need is a computer, good internet connection and few software. So you need not worry about your business capital.
Start your online business. Build an empire.
